Position: Assistant Brand Manager Marketing

Location: Kajang, Selangor

Key Responsibilities:

1. Strategic Brand & Marketing Planning

Develop and execute brand strategies to achieve business targets, including market share, sales growth, and profitability.
Translate brand vision into actionable marketing and sales plans.
Monitor market trends, consumer behaviour, and competitor activities to identify growth opportunities.
Define product strategy, positioning, and pricing in line with the company's goals.
Oversee integrated marketing campaigns, including product launches, promotions, and brand-building activities.
Ensure brand messaging aligns with company positioning and resonates with target audiences.
Analyse consumer feedback and market performance to refine brand strategies.
Collaborate on developing packaging, promotional materials, and in-store displays.
Manage media, digital marketing, and influencer collaborations to enhance visibility.
Identify investment priorities and manage brand budgets efficiently.
Develop and execute social media strategies to boost brand engagement, awareness, and lead generation.
Plan and execute influencer activations and campaigns, ensuring alignment with overall brand strategy and KPIs.
Develop advertorial content and press releases to support product and brand awareness.
Coordinate the design and production of POSM for effective in-store marketing.
Plan and manage promotional events, roadshows, and activations to increase brand engagement.
Ensure optimal product placement through effective planogram implementation.
Collaborate with internal teams to develop and execute promotional activities.

2. Product & NPD Management

Support product development by providing insights from market research and consumer feedback.
Identify product gaps, emerging trends, and opportunities for innovation.
Monitor product lifecycle, from launch to performance tracking and eventual phase-out.
Collaborate with R&D, sales, and supply chain teams to ensure successful product rollouts.
Analyze product performance and recommend improvements for market fit and growth.

Requirements:

Self-starter with an interest in innovation and marketing/branding, ability to multitask, proficiency in operations/execution tasks, and ability to meet deadlines.
Collaboration Spirit and Positive Attitude – Hungry to win spirit.
Proficient in English and Malay. Knowledge of Chinese (written and spoken) is an added advantage.
Agency Liaison – Ability to liaise and drive projects with multiple agencies (media, creative, research, advertising), ensuring on-ground activation of all events/campaigns by the plan.
Good Written and Oral Communication – Capable of briefing agencies and selling ideas to key stakeholders.
Data Analysis – Able to drill data from internal system/Nielsen and draw insights from data.
Exposure to FMCG marketing/brand departments/teams is an added advantage.
Able to collaborate with brand teams, external agencies, and cross-functional departments to achieve set tasks and KPIs. Flexible and willing to learn on the job.
Able to work hand-in-hand with the brand team to support brand activities, campaigns, and operational follow-up to ensure smooth and successful execution.

Experience:

Bachelor's degree in Business, Marketing, or a related field.
Minimum 4 years in brand or product management (FMCG experience preferred).
Strong analytical and problem-solving abilities.