Assistant Brand Manager Marketing

Position: Assistant Brand Manager Marketing

Location: Kajang, Selangor

Key Responsibilities:

1. Strategic Brand & Marketing Planning

• Develop and execute brand strategies to achieve business targets, including market share, sales growth, and profitability.
• Translate brand vision into actionable marketing and sales plans.
• Monitor market trends, consumer behaviour, and competitor activities to identify growth opportunities.
• Define product strategy, positioning, and pricing in line with the company's goals.
• Oversee integrated marketing campaigns, including product launches, promotions, and brand-building activities.
• Ensure brand messaging aligns with company positioning and resonates with target audiences.
• Analyse consumer feedback and market performance to refine brand strategies.
• Collaborate on developing packaging, promotional materials, and in-store displays.
• Manage media, digital marketing, and influencer collaborations to enhance visibility.
• Identify investment priorities and manage brand budgets efficiently.
• Develop and execute social media strategies to boost brand engagement, awareness, and lead generation.
• Plan and execute influencer activations and campaigns, ensuring alignment with overall brand strategy and KPIs.
• Develop advertorial content and press releases to support product and brand awareness.
• Coordinate the design and production of POSM for effective in-store marketing.
• Plan and manage promotional events, roadshows, and activations to increase brand engagement.
• Ensure optimal product placement through effective planogram implementation.
• Collaborate with internal teams to develop and execute promotional activities.

2. Product & NPD Management

• Support product development by providing insights from market research and consumer feedback.
• Identify product gaps, emerging trends, and opportunities for innovation.
• Monitor product lifecycle, from launch to performance tracking and eventual phase-out.
• Collaborate with R&D, sales, and supply chain teams to ensure successful product rollouts.
• Analyze product performance and recommend improvements for market fit and growth.

Requirements:

• Self-starter with an interest in innovation and marketing/branding, ability to multitask, proficiency in operations/execution tasks, and ability to meet deadlines.
• Collaboration Spirit and Positive Attitude – Hungry to win spirit.
• Proficient in English and Malay. Knowledge of Chinese (written and spoken) is an added advantage.
• Agency Liaison – Ability to liaise and drive projects with multiple agencies (media, creative, research, advertising), ensuring on-ground activation of all events/campaigns by the plan.
• Good Written and Oral Communication – Capable of briefing agencies and selling ideas to key stakeholders.
• Data Analysis – Able to drill data from internal system/Nielsen and draw insights from data.
• Exposure to FMCG marketing/brand departments/teams is an added advantage.
• Able to collaborate with brand teams, external agencies, and cross-functional departments to achieve set tasks and KPIs. Flexible and willing to learn on the job.
• Able to work hand-in-hand with the brand team to support brand activities, campaigns, and operational follow-up to ensure smooth and successful execution.

Experience:

• Bachelor's degree in Business, Marketing, or a related field.
• Minimum 4 years in brand or product management (FMCG experience preferred).
• Strong analytical and problem-solving abilities.