About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibilities

Plan, execute, and optimize local and global social media campaigns to increase engagement and brand awareness
Coordinate with the global marketing team to localize and publish global content across local social media platforms
Work closely with designers to develop engaging static posts, videos, and other visual materials aligned with brand guidelines
Conduct regular competitor analysis and prepare performance reports with actionable insights
Track and analyze campaign performance, engagement, and lead generation metrics; prepare monthly performance reports
Manage partnerships with local agencies and influencers to enhance visibility and campaign effectiveness
Support the execution and optimization of paid ads campaigns to generate quality leads and conversions
Assist in managing and growing the local Telegram community to strengthen user engagement
Identify and develop new social media channels suitable for the Malaysian market
Work closely with the local sales team to align marketing and community engagement efforts

Requirements

Bachelor's degree in Marketing, Communications, or a related field
1-3 years of experience in social media marketing or digital marketing (preferably in financial or trading industries)
Strong understanding of Meta (Facebook & Instagram), Telegram, and other major social platforms
Experience in running or supporting paid ad campaigns
Excellent written and verbal communication skills in English, Mandarin, Malay and Indonesian
Strong analytical and reporting skills using tools like Meta Insights, Google Analytics, or other social analytics tools
A creative mindset with attention to detail and consistency
Ability to work independently and collaboratively with global and local teams
Experience with social ads, influencer marketing or community management
Familiarity with the fintech industry

Benefits

Hybrid working arrangement
Opportunities for enriching career growth, including exposure to regional contexts
Complimentary snacks and beverages available in the office pantry
Healthcare coverage (medical, dental, optical), gym benefits
Flexibility in smart casual dress code
Young, vibrant and open work culture

Senior Social Media Marketing Executive (Social Media/ Paid Ads)