Our client is a leading provider of LED lighting and optical solutions for machine vision applications, serving industries such as semiconductor, electronics, pharmaceutical, food, packaging, and automotive. As the Malaysia subsidiary of a Japan-based global technology leader, the company is driven by strong R&D capabilities, advanced illumination and photonics technologies, and a commitment to delivering high-quality, innovative machine vision lighting solutions that support precision, efficiency, and industrial advancement.

We are seeking a dynamic Sales Manager to lead our business development efforts, manage the sales team and daily operations, and drive revenue growth through technical solution selling.

This role involves strategic planning, cross-functional collaboration, and strong engagement with customers across the industrial, manufacturing, and machine vision ecosystem—including machine makers, system integrators, and channel partners.

Key Responsibilities:

1. Sales Leadership & Strategy

Develop and execute effective sales and marketing strategies to grow CCS's market presence.
Lead, motivate, and manage the sales team to achieve or exceed targets.
Provide strategic business insights and recommendations to the management team.
Conduct market research, competitive analysis, and technology benchmarking to identify new opportunities.

2. Business Development & Customer Management

Drive business expansion by building strong relationships with machine makers, system integrators, and channel partners.
Manage key customer accounts with high levels of professionalism and technical understanding.
Deliver exceptional customer service through close collaboration with engineers to propose suitable solutions.
Take ownership of vendor management and channel partner development.

3. Operational & Team Management

Lead marketing activities, including product launches, events, demos, and joint projects with system integrators.
Develop sales strategies, promotions, and campaigns to support business growth.
Oversee hiring, training, and performance management of Sales Representatives.
Conduct regular sales meetings, coaching sessions, and performance reviews.
Track, analyse, and report sales metrics to drive data-based decision making.

Requirements

Minimum Diploma or Degree in Engineering (Electrical, Electronics, Mechatronics, Mechanical, Robotics & Automation), Science & Technology, Marketing, or related disciplines.
Minimum 5 years of sales experience in the E&E and Semiconductor industry, including at least 3 years in a managerial or leadership role.
Strong communication, negotiation, and leadership skills, with the ability to balance both new business development (hunting) and existing account management (farming).
Independent, proactive, sociable, and positive mindset with strong ownership of responsibilities.
Willingness to travel locally and internationally as required.

Added Advantages

Proven technical sales experience within SEA/APAC markets.
Knowledge or exposure to machine vision or industrial automation solutions.
Experience working with Japanese MNCs or familiarity with Japanese business culture.