Sales Manager

Our client is a leading provider of LED lighting and optical solutions for machine vision applications, serving industries such as semiconductor, electronics, pharmaceutical, food, packaging, and automotive. As the Malaysia subsidiary of a Japan-based global technology leader, the company is driven by strong R&D capabilities, advanced illumination and photonics technologies, and a commitment to delivering high-quality, innovative machine vision lighting solutions that support precision, efficiency, and industrial advancement.

We are seeking a dynamic Sales Manager to lead our business development efforts, manage the sales team and daily operations, and drive revenue growth through technical solution selling.

This role involves strategic planning, cross-functional collaboration, and strong engagement with customers across the industrial, manufacturing, and machine vision ecosystem—including machine makers, system integrators, and channel partners.

Key Responsibilities:

1. Sales Leadership & Strategy

• Develop and execute effective sales and marketing strategies to grow CCS's market presence.
• Lead, motivate, and manage the sales team to achieve or exceed targets.
• Provide strategic business insights and recommendations to the management team.
• Conduct market research, competitive analysis, and technology benchmarking to identify new opportunities.

2. Business Development & Customer Management

• Drive business expansion by building strong relationships with machine makers, system integrators, and channel partners.
• Manage key customer accounts with high levels of professionalism and technical understanding.
• Deliver exceptional customer service through close collaboration with engineers to propose suitable solutions.
• Take ownership of vendor management and channel partner development.

3. Operational & Team Management

• Lead marketing activities, including product launches, events, demos, and joint projects with system integrators.
• Develop sales strategies, promotions, and campaigns to support business growth.
• Oversee hiring, training, and performance management of Sales Representatives.
• Conduct regular sales meetings, coaching sessions, and performance reviews.
• Track, analyse, and report sales metrics to drive data-based decision making.

Requirements

• Minimum Diploma or Degree in Engineering (Electrical, Electronics, Mechatronics, Mechanical, Robotics & Automation), Science & Technology, Marketing, or related disciplines.
• Minimum 5 years of sales experience in the E&E and Semiconductor industry, including at least 3 years in a managerial or leadership role.
• Strong communication, negotiation, and leadership skills, with the ability to balance both new business development (hunting) and existing account management (farming).
• Independent, proactive, sociable, and positive mindset with strong ownership of responsibilities.
• Willingness to travel locally and internationally as required.

Added Advantages

• Proven technical sales experience within SEA/APAC markets.
• Knowledge or exposure to machine vision or industrial automation solutions.
• Experience working with Japanese MNCs or familiarity with Japanese business culture.