Elysian Developments is seeking an experienced Performance Marketing Lead to manage and optimise our digital acquisition strategy across Google, Meta and other performance channels.

The role will own the full lead-generation journey — from campaign strategy, execution and optimisation to landing pages, CRM lead quality, reporting and conversion performance. The ideal candidate is analytical, commercially driven and proactive, with a strong understanding of performance marketing within a high-value lead generation environment.

Key Responsibilities

Performance Marketing & Campaign Management

Develop and execute performance marketing strategies across Google Ads, Meta, YouTube and other relevant digital channels.
Create, manage and optimise campaigns across Search, Display, Performance Max, Video, Lead Generation and Retargeting.
Conduct keyword, audience, competitor and market research to identify new opportunities.
Write performance-led ad copy and work closely with designers on creative briefs and feedback.
Manage campaign budgets and ensure campaigns are launched on time and within budget.
Continuously optimise audiences, creatives, keywords, bidding, placements and budgets to improve performance.
Conduct A/B testing across creatives, copy, audiences and landing pages.

Lead Generation & CRM

Monitor campaign performance daily across Meta, Google and other active platforms.
Review leads through Salesforce CRM to understand lead quality, qualification and campaign effectiveness.
Work closely with Sales Managers and agents to gather feedback on lead quality and identify areas for optimisation.
Ensure accurate campaign tracking, attribution and lead-source reporting.
Focus on improving not only CPL, but Cost per Qualified Lead, conversion rate and overall lead quality.

Reporting & Analytics

Produce weekly and monthly performance reports covering spend, leads, CPL, CPC, CTR, CPM, conversion rate, qualified leads and ROAS where applicable.
Translate campaign data into clear, actionable insights and recommendations, rather than reporting numbers alone.
Identify campaigns to optimise, pause or scale based on performance and CRM data.
Monitor digital trends, search volumes, competitor activity and changes in buyer/investor search behaviour.

Landing Pages & Digital Optimisation

Support landing-page strategy, copy, structure, CTAs and conversion optimisation.
Ensure tracking, forms, UTMs, pixels and conversion events are tested before campaign launches.
Work with Content and SEO teams on keyword research and monthly content opportunities.
Support email, WhatsApp and lead-nurturing campaigns through Salesforce Marketing Cloud where required.

Project & Stakeholder Management

Maintain accurate campaign tasks, deadlines and progress through ClickUp.
Manage multiple campaigns and project launches simultaneously.
Communicate campaign progress, risks and blockers proactively with the Head of Marketing.
Work closely with Sales, CRM, Content, Design and Development teams.
Take full ownership of campaign delivery without requiring repeated follow-up.

Key Skills & Qualifications

Bachelor's degree in Marketing, Advertising, Business or a related field.
3+ years of hands-on performance marketing experience, preferably within real estate, property development, luxury or high-value lead generation.
Strong experience with Google Ads and Meta Ads Manager.
Proficiency in Google Analytics 4, Google Tag Manager, Salesforce CRM and ClickUp.
Experience with Salesforce Marketing Cloud or similar CRM marketing platforms is advantageous.
Strong understanding of PPC, SEM, paid social, lead generation, remarketing and conversion optimisation.
Strong understanding of CRM attribution and lead-quality analysis.
Experience with landing-page optimisation and conversion tracking.
Strong analytical skills with the ability to turn data into actionable marketing decisions.
Strong copywriting, communication and attention to detail.
Excellent organisation, deadline management and ability to manage multiple campaigns simultaneously.
Proactive, accountable and solution-oriented approach to work.
Google Ads, Meta Blueprint or Google Analytics certifications are preferred.

Key Performance Measures

Performance will be assessed against lead volume and quality, CPL, Cost per Qualified Lead, conversion rate, ROAS, campaign delivery timelines, optimisation performance, reporting quality, CRM accuracy and overall contribution to qualified lead generation.