Company Description

Digitas is a highly-caffeinated playground where brilliant minds come together to create data-led digital business and marketing solutions through advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a cross agency multi-disciplinary team of Data, Social, Experience, Brand, Connections & CRM Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding CRM Executive Strategy – someone who champions a modern approach to connected CRM experiences for brands; who understands consumer behaviour and context, and orchestrates strategic communications to define how brands connect to people in a digital world.

Overview

As CRM Executive Strategy, your experience in creating impactful direct engagements will be essential to provide strategic guidance on key client engagements, together with Associate Strategy Director.

Rooted in an in-depth and empathetic understanding of the consumer's current environment and ecosystem as well as their priorities, motivators and pain points, you will play a central role in developing effective CRM programmes and experiences relevant to consumers needs and aligned to clients business ambitions.

Responsibilities

Day-to-day, your role includes:

Focusing on the core business KPIs, develop and implement CRM programmes that align to key moments of need within the customers journey based on insights from analytics and behavioural science
Deliver omni-channel direct engagements across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience
Crafting CRM Experience briefs with powerful, unexpected insights that inspire
Identifying cultural trends and keeping a pulse on internet and start-up culture; providing teams and clients with a point of view on how it affects the way brands connect with people
Partner with client to innovate meaningful member benefits, programmes or feature improvements that differentiate the brand and delight customers
Partnering with other capabilities across the agency (Business leads, Data, Technology, Experience Design and other teams) to determine strategy needs, develop and facilitate implementation of CRM Strategy and Programmes.

Qualifications

This role will require strong, impactful work experience, which typically includes:

2-3 years of work experience in CRM and/or digital marketing
Extensive experience informing audience segments by leveraging 1st and 3rd party data
Strong strategy and analytics skills, with an advanced understanding of success metric
Ability in interpreting data and customer insights to inform CRM strategies and programmes, aligned to business targets
Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Paid, Owned and Earned / social media – email automation tools (E.g. Sales Force Marketing Cloud, etc)
A collaborator comfortable in agile- or sprint-based approaches, willing to work in real time
An all-around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Additional Information

Generous leave entitlements, including birthday leave, rest day and family care leave.
Office closure for World Mental Health Day 10th October.
Additional Company closure for all 4 major festive Celebrations
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.
Phone Allowance

CRM Strategy Executive