About Club Med

Inventor of the all-inclusive holiday's concept 75 years ago, Club Med is present in 40 countries with 80 resorts worldwide. Thanks to the professionalism & constant friendly availability of its unique 20,000 GOs of 100 different nationalities, Club Med is today the only worldwide brand that offers all-inclusive premium and multicultural vacations for families and couples.

Why work with us

Club Med offers the chance to expand professional horizons in extraordinary destinations worldwide, while embracing a distinctive mindset and lifestyle within a company long committed to people and the planet. It has always beenand will remainan experience like no other: truly life-changing

More about the role:

We are currently looking for a Brand and PR Manager to play a key role in shaping and driving Club Med's brand and PR strategy across Singapore and Malaysia. This position is central to how the brand is perceived in both markets, with direct responsibility for building brand image and awareness through strategic PR, partnerships and influence initiatives. A strong storyteller, the ideal candidate is able to translate brand ambition into clear narratives and tangible actions, ensuring consistent and impactful brand presence in line with our upscale lifestyle positioning and brand values.

Mission 1: Own and lead the brand and PR strategy for Singapore and Malaysia

Define and own an annual PR strategy per market, aligned with business priorities and brand positioning
Translate marketing strategy into clear PR plans, covering:
Media relations and editorial opportunities
Events and experiential PR moments
Brand partnerships
Press trips, KOL activations and announcements
Act as the senior PR reference for Singapore and Malaysia, including coordination with regional teams and support in crisis situations
Lead and challenge PR agencies, ensuring clarity of direction, quality of execution and strong relationships with media
Track, analyse and report on PR value, quality of coverage and narrative consistency

Mission 2: Build and activate brand partnerships, influence and events

Design and roll out a structured brand partnerships strategy, aligned with brand values and market priorities
Lead end-to-end partnerships and activations, including:
Brands Lifestyle partnerships
On-site resort activations or mini in resort events
Develop and manage a year-round influence roadmap, ensuring the right profiles are activated at the right moments across the year
Own the ideation, planning and execution of brand events and experiential moments in Singapore and Malaysia, ensuring strong PR mileage and flawless coordination
Prepare and position management as credible brand spokespeople when relevant
Ensure partnerships are delivered efficiently, with clear objectives, timelines and measurable outcomes.

Mission 3: Drive thought leadership and brand credibility

Build a thought leadership approach that elevates the brand's perception.
Identify themes, narratives and spokesperson angles that reinforce the brand's lifestyle positioning.
Lead interviews, media briefings and external speaking opportunities when required
Act as a trusted point of contact for external stakeholders, journalists and partners.

Mission 4: Set the standard for brand communication

Oversee and elevate all PR-related content: Press releases, Media kits, event narratives and key messages
Act as a brand guardian, ensuring tone, storytelling and visuals consistently support the upscale lifestyle positioning
Support executive and internal communications when needed, with strong editorial judgement
Craft yearly social media content calendar and ensures delivery

Mission 5: Budget ownership and operational excellence

Own and manage the Brand, PR and influence budget across both markets
Ensure resources are allocated intelligently, with clear ROI and priorities
Embed PR efforts within broader marketing initiatives to maximise impact and avoid siloed execution
Share best practices, insights and market intelligence across the team

Responsibilities

Translate marketing objectives into a coherent Brand and PR strategy and ensure its effective execution
Lead brand, PR and media strategies across Singapore and Malaysia, adapting them to local market needs
Build and activate brand partnerships that reinforce brand storytelling and positioning
Integrate PR initiatives within wider marketing plans to maximise synergies and impact
Act as brand guardian, overseeing content quality, consistency and tone of voice
Own the Brand and PR budget, from planning to tracking and optimization
Manage both Singapore and Malaysia PR agencies

Performance KPIs

PR reach and PR value growth (earned and amplified coverage)
Brand salience and quality of brand presence across key touchpoints
Contribution to organic traffic and brand-led visibility
Impact and performance of brand partnerships and influence initiatives
Timely delivery of all projects

Requirements and skills needed

Bachelor / Master's Degree in Marketing, Business, Hospitality, or related field.
Minimum 6-8 years experience in PR, brand or communications roles
Experience in lifestyle, hospitality, travel or premium consumer brands is preferred
Proven ability to balance strategic thinking with hands-on execution
Experience managing agencies, projects and budgets
Comfortable working across a wide range of topics (sports, lifestyle, destinations)

Competencies

Strong understanding of the PR and media landscape in Singapore and Malaysia
Proven ability to design structured strategies and deliver them through disciplined execution
Strong end-to-end project management capabilities across PR, partnerships and events
Brand understanding and storytelling ability aligned with premium positioning
Ability to lead agencies and partners with clarity and high standards
Excellent written and verbal communication skills in English
Comfortable operating autonomously while working in close collaboration with stakeholders

Technical skills

Strong professional writing and editing skills in English, with the ability to adapt tone to different audiences
Advanced copywriting and content review capabilities
Solid proficiency in Microsoft Office tools, especially PowerPoint and Excel

Behavior

Brand-driven with a strong sense of storytelling and narrative
Curious and innovation-oriented, with a proactive mindset
Efficient, well-organized and delivery-focused, with the ability to prioritise and move projects forward
Positive, hands-on team player, open-minded and practical in approach
Comfortable working independently while collaborating closely with others
Strong networking and relationship-building skills
Willingness to travel up to 25 percent of the time

Knowledge Management - Operations, SG Marketplace

Brand and PR Manager (SG/MY)