Role Summary

The Assistant Marketing Manager supports the planning and execution of marketing and sales initiatives for Eden at Botanica, with a strong emphasis on customer experience and hospitality standards at the sales gallery, show units, and events. This role ensures that prospective buyers and visitors receive a professional, warm, and premium service experience, aligned with the brand positioning of the development.

Key Responsibilities

Marketing Strategy & Campaign Execution

Assist in developing and implementing executing marketing plans online and offline and promotional strategies for the project.
Assist in coordinate with advertising agencies, designers, printers, media partners, and event vendors.
Monitor campaign performance and prepare post-campaign reports with recommendations.

Sales Support and Achievement

Deliver personal sales results while guiding the team toward monthly targets through active support and performance tracking.
Prepare/ update and check sales related collaterals such presentation decks, show unit materials, and price lists.
Plan and execute sales launches, property exhibitions, roadshows, and sales gallery activities.

Digital & Branding

Monitor digital marketing activities including social media content, online listings, website updates, and paid advertisements.
Ensure brand consistency across all marketing materials and communication.
Assist in managing customer databases, CRM systems, and digital leads.

Market Research & Reporting

Conduct market research, competitor analysis, and pricing comparisons.
Prepare weekly and monthly sales and marketing reports for management review.
Track marketing budgets and ensure cost-effective use of resources.

Stakeholder & Internal Coordination

Liaise with internal departments such as finance, legal, construction, and customer service.
Coordinate with real estate agencies and external sales partners to ensure alignment with marketing strategies.
Handle ad-hoc assignments and support senior management as required.

Requirements

Bachelor's Degree in Marketing, Business Administration, Hospitality Management, Mass Communication, or related fields.
Minimum 35 years of relevant experience in property development, real estate or hospitality.
Strong understanding of customer journey, service excellence, and brand experience.
Experience in event management, sales gallery operations, or hospitality services is an added advantage.
Excellent communication, presentation, and negotiation skills.
Proficient in Microsoft Office; knowledge of CRM systems is preferred.
Able to work independently, under pressure, and meet tight deadlines.
Willing to work on weekends and public holidays during launches or events.

How to Apply

Interested candidates are invited to submit their resume to [HIDDEN TEXT]

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