About the Role

We're looking for a dynamic, charismatic, and sales-driven TikTok Live Host to be the face of our brand in real-time. You will host engaging live shopping sessions, connect authentically with our community, drive sales through compelling storytelling, and play a key role in growing our digital revenue. If you love being on camera, thrive in a fast-paced live environment, and have a passion for building relationships through screens, we want to hear from you.

Key Responsibilities

1. Live Hosting & Sales Performance

Host energetic, entertaining, and conversion-focused TikTok Live sessions.
Present products with enthusiasm, demonstrating features, benefits, and styling.
Engage with viewers in real-time, answering questions and building rapport to drive purchase decisions.
Achieve and exceed weekly/monthly sales targets during live sessions.

2. Content & Promotion

Create 12 promotional clips per week (e.g., teasers, behind-the-scenes, countdowns) to build hype for upcoming lives.
Announce special promotions, flash sales, or exclusive live-only deals effectively.
Collaborate with the marketing team to align live themes with ongoing campaigns.

3. Live Operations & Inventory Management

Prepare and manage the live product lineup and inventory visibility.
Ensure accurate stock updates and coordinate with the logistics/e-commerce team to avoid overselling.
Monitor live comments and moderate to maintain a positive community atmosphere.

4. Analysis & Optimization

Compile post-live insights, including viewer metrics, sales data, and engagement peaks.
Provide weekly reports and suggest improvements for future live sessions.
Test and iterate on hosting techniques, promo styles, and interaction strategies.

5. Cross-Department Collaboration

Work closely with Marketing to align live content with brand campaigns.
Coordinate with E-commerce on product availability, promotions, and post-live order tracking.
Liaise with Content Creators for cohesive social media storytelling.

Requirements

Excellent verbal communication skills in English and Malay.
Additional languages such as Mandarin or Tamil are a strong advantage.
Comfortable and confident on live video, with an engaging and relatable on-screen presence.
Basic understanding of TikTok Live features, trends, and community engagement tactics.
Sales-driven mindset with the ability to persuade and close viewers in real-time.
Fresh graduates with a willingness to learn are encouraged to apply.
Previous experience in live hosting, customer service, or social media sales is a big plus.

Preferred Qualities

Naturally charismatic, upbeat, and able to hold audience attention.
Quick thinker, able to improvise and handle unexpected situations during live streams.
Passion for social media, TikTok trends, and digital community building.
Team player who enjoys collaborating across departments.

What We Offer

Competitive salary + performance-based incentives.
Hands-on training in live commerce and social media marketing.
Opportunity to grow within a fast-expanding digital team.

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