About the company:

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Position Overview

We are seeking a highly motivated Marketing Manager - CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention
Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns)
Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience
Define CLM KPIs and conduct regular performance reviews
Lead A/B testing and continuous optimization of lifecycle campaigns
Plan and execute client engagement campaigns e.g. loyalty programs
Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives
Monitor campaign ROI, track performance metrics, and deliver insights for future improvements
Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies
Oversee EDM, push notifications, SMS, and app communications as core CLM channels
Manage campaign automation workflows, segmentation, and message optimization
Ensure delivery, open, and click rates meet performance benchmarks
Work closely with the Data & Analytics team to build client segmentation models
Translate customer behavior insights into actionable marketing strategies
Provide regular performance reports and recommendations to senior management

Requirements

Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus
5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech or digital industries)
Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools
Proven ability to design and execute lifecycle campaigns with measurable impact
Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards)
Excellent communication and project management skills; able to lead cross-functional initiatives
Fluent in English; proficiency in Mandarin or other Asian languages will be a strong advantage
We are specifically looking for Mandarin-speaking candidates who will be supporting and communicating with our Mandarin-speaking customers

Benefits

Hybrid working arrangement
Opportunities for enriching career growth, including exposure to regional contexts
Complimentary snacks and beverages available in the office pantry
Healthcare coverage (medical, dental, optical), gym benefits
Flexibility in smart casual dress code
Young, vibrant and open work culture

Customer Lifecycle Marketing Manager (Growth)