As a Regional Lead, Brand Marketing Strategy you will take charge of

1. Brand Strategy & Account Leadership

Own and develop strong, differentiated brand marketing strategies for assigned key accounts, grounded in:
Business objectives
Category dynamics
Audience insights
Act as the strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives.
Lead strategic conversations in pitches and QBRs, bringing a senior point of view and cross-market insights.

2. Full-Funnel Strategy & Translation

Translate business strategy into end-to-end full-funnel marketing plans, including:
Audience persona definition
Funnel design (awareness consideration conversion)
Channel roles (TikTok, Meta, marketplaces, etc.)
Content strategy (what to say, not just what to produce)
Ensure alignment and consistency across the full funnel and all channels.

3. Strategic Direction & Execution Alignment

4. Data-Driven Strategy & Innovation

Leverage tools and data sources such as:
TikTok MarketScope
Category benchmarks
Competitive landscape analysis
Translate insights into actionable strategic recommendations to drive growth on assigned accounts.

What we are looking for - the ideal profile

Bachelor's degree in Marketing, Media, Business, or any related fields
8+ years of experience in full-funnel performance marketing.
Experience in brand strategy, campaign planning, or integrated marketing.
Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).
Ability to link creativity with performance metrics and business outcomes.
Strong storytelling and presentation skills.
Strategic thinker with a data-driven mindset.
Experience in ecommerce or agency environments is a plus.

In return, you will be getting

We are consistently ranked as a top-3 retail media expert across South East Asia, managing adds across all ecommerce channels for many of the leading international brands
Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution