As a Regional Lead, Brand Marketing Strategy you will take charge of
1. Brand Strategy & Account Leadership
- Own and develop strong, differentiated brand marketing strategies for assigned key accounts, grounded in:
- Business objectives
- Category dynamics
- Audience insights
- Act as the strategic lead on accounts, ensuring clarity and consistency across all marketing initiatives.
- Lead strategic conversations in pitches and QBRs, bringing a senior point of view and cross-market insights.
2. Full-Funnel Strategy & Translation
- Translate business strategy into end-to-end full-funnel marketing plans, including:
- Audience persona definition
- Funnel design (awareness → consideration → conversion)
- Channel roles (TikTok, Meta, marketplaces, etc.)
- Content strategy (what to say, not just what to produce)
- Ensure alignment and consistency across the full funnel and all channels.
3. Strategic Direction & Execution Alignment
- Provide clear strategic direction to:
- Creative teams (briefing, messaging, content approach)
- Performance teams (activation logic, channel strategy)
- Work at account level to ensure seamless execution of the strategy.
4. Data-Driven Strategy & Innovation
- Leverage tools and data sources such as:
- TikTok MarketScope
- Category benchmarks
- Competitive landscape analysis
- Translate insights into actionable strategic recommendations to drive growth on assigned accounts.
What we are looking for - the ideal profile
- Bachelor's degree in Marketing, Media, Business, or any related fields
- 8+ years of experience in full-funnel performance marketing.
- Experience in brand strategy, campaign planning, or integrated marketing.
- Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).
- Ability to link creativity with performance metrics and business outcomes.
- Strong storytelling and presentation skills.
- Strategic thinker with a data-driven mindset.
- Experience in ecommerce or agency environments is a plus.
In return, you will be getting
- We are consistently ranked as a top-3 retail media expert across South East Asia, managing adds across all ecommerce channels for many of the leading international brands
- Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
- You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
- We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution
