Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

TheCustomerBrand Intern will support theCustomerBrandteam in executing integrated marketing campaigns, managing brand assets, coordinating with internal stakeholders and external agencies, andassistingwithday-to-daymarketing operations. This role offers‑hands-on‑exposure to brand management, campaign planning, content development, and marketing execution within a leadinginsuranceservicesorganisation.

1. Brand & Campaign Support

Support the execution of brand and marketing campaigns across digital, social, print, andon ground‑touchpoints

Assistin rolling out campaigns according to brand guidelines to ensure consistency across all materials

Help track campaign timelines, deliverables, and milestones to ensure smooth execution

Support sustenance andalways onbrand initiatives as‑required

2. Content & Asset Management

Assistin coordinating and managing marketing assets (e.g.key visuals, videos, copy decks) across different platforms

Support basic content adaptation for various channels (e.g.resizing, caption tweaks,platform specificrequirements‑)

Helporganiseandmaintainshared folders, version control, and asset trackers

Proofread marketing materials to ensure accuracy, clarity, and brand tone

3. Agency & Vendor Coordination

Supportday-to-day coordination with creative, media, and production agencies

Assistin consolidating feedback from internal stakeholders and ensuringtimelyupdates to agencies

Help track artwork submissions, revisions, and final deliveries

Support basic administrative tasks related to agency engagement (e.g.documentation, timelines, cost tracking support)

4. Internal Stakeholder & Approval Support

Assistin coordinating withcross functionalteams such as Product, Compliance, Legal, andDistributio‑n

Support the preparation of materials for internal reviews and approval processes

Help ensure marketing materials meet internal governance and compliance requirements before release

Follow up on feedback and approval status to keep projects moving

5. Reporting, Research & Administration

Support basic campaign reporting,post campaign‑summaries, and presentation deck preparation

Assistwith simple market, competitor, or social media research whenrequired

Help with administrative and operational tasks to support the overall Brand & Marketing function

Requirements

Currently pursuing or recently completed a diploma/degree inMarketing, Communications, Business, Mass Communication, or related fields

Strong written and verbal communication skills

Ability to work in multiple languages (English, Bahasa Malaysia, Mandarin).

Familiarity with social media platforms(Facebook, Instagram&Xiaohongshu).

Detail oriented‑with goodorganisationalandtime management‑skills

Comfortable working with Microsoft PowerPoint, Excel, and Word

Basic design skills and experience with Microsoft Office or Google Workspace graphic design tools (e.g., Canva) are a plus.

Able to work in afast paced‑environment and manage multiple tasks

Positive attitude, proactive, and willing to learn

What You Will Gain

Exposure to brand strategy and marketing execution in a large,establishedorganisation

Hands‑onexperience working with internal stakeholders and external agencies

Understanding of marketing processes within a regulated industry

Opportunity to builda strong foundationin brand and integrated marketing

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Customer Brand Intern