We are seeking a highly motivated and detail-oriented Paid Media Executive to join our team to optimize our paid media plans to achieve maximum reach and impact. The successful candidate will be responsible for managing paid media campaigns, optimizing ad spend, and maximizing the reach and impact of our social media posts.

What you will do:

Campaign Management

Plan, execute, and manage paid media campaigns across various social media platforms
Work with Account Managers and Project Managers to understand clients goals, target audience, and campaign objectives
Develop media plans to achieve client objectives

Budget Optimization

Monitor and adjust ad spend to ensure campaigns stay within budget while delivering maximum results
Implement A/B testing and analyze ad performance to optimize campaign ROI
Provide regular reports on campaign performance, including key metrics and insights

Audience Targeting

Utilize audience segmentation and targeting tools to reach the right demographics and interests
Stay updated on social media platform algorithms and changes to adapt strategies accordingly

Ad Creatives

Collaborate with creative teams to ensure appropriate content formats and sizes
Ensure ad creatives adhere to platform guidelines and best practices

Stay Current on Industry Trends

Keep up to date with industry trends, algorithm changes, and emerging advertising technologies
Share insights and best practices with the team and clients
Undertake any other ad-hoc assignments as required

The successful candidate should have:

At least 3 years experience in managing paid media campaigns on social media platforms
In-depth knowledge of various social media platforms, their advertising tools, and best practices
Proficiency in digital marketing and advertising software (e.g., TikTok Ads, Facebook Ads Manager, etc.)
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and presentation skills
A proactive, results-driven mindset and is detail-oriented with the ability to manage multiple campaigns simultaneously

About TSL:

TSL Media Group is Singapore's leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Our Malaysian team is based in Mid Valley City, Kuala Lumpur. Join us in contributing to the success of a high-performing tech-savvy team!

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

✨ Come As You Are! ✨

We're all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can't wait to see what magic you'll create with us!