Company Description Hitecindo Kharisma (M) Sdn Bhd (HIKA) is a full-service audio-visual solutions provider with offices in Malaysia, Indonesia, and Singapore. The company delivers integrated AV solutions for collaboration, entertainment, education and training, visualization and prototyping, command, control and monitoring, as well as out-of-home advertising and digital signage. Since 1987, HIKA has focused on building long-term client relationships by supporting the entire project lifecycle, from solution design and equipment supply to system installation, programming, testing, and commissioning. The team continues to provide tailored maintenance programs and advises on technology upgrades as clients needs evolve. HIKA offers a professional, technology-driven environment for individuals interested in innovative audio-visual solutions.
Role Description The Business Development Specialist is a full-time, on-site role based in Petaling Jaya. This role is responsible for identifying and qualifying new business opportunities, generating leads, and building a strong sales pipeline for HIKA's audio-visual solutions. The specialist conducts market research to understand client industries and competitive landscapes, prepares proposals, and supports solution presentations in collaboration with technical and sales teams. Day-to-day tasks include engaging potential and existing clients, managing follow-ups, maintaining accurate records in CRM or sales tracking tools, and coordinating with internal teams to ensure timely responses to inquiries. The role also involves nurturing long-term relationships, attending client meetings and industry events, and providing feedback to optimize business development strategies.
Qualifications

Strong Analytical Skills and Market Research capabilities to identify trends, opportunities, and client needs.
Excellent Communication and Customer Service skills to build trust, manage expectations, and support long-term relationships.
Proven experience in Lead Generation, prospecting, and pipeline management within B2B or technology-related sectors.
Ability to collaborate effectively with sales, technical, and project teams to develop tailored audio-visual solutions.
Comfort working in an on-site, client-facing environment and attending meetings, presentations, and industry events.
Good organizational and time-management skills, with attention to detail in documentation and follow-up.
Prior experience in business development, sales, or account management; exposure to audio-visual or technology solutions is an advantage.
Relevant diploma or degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.