We are looking for a Marketing Director to drive Pixlr Group's global brand growth and strengthen its competitive positioning in creative technology. This role leads strategic marketing across brand, product marketing, Go-to-Market (GTM), acquisition, retention, digital performance, partnerships, and team development.

The Job:

Strategic Marketing Leadership
Develop and implement a short-term, high-impact marketing strategy aligned with Pixlr Group's business objectives
Provide strategic recommendations and insights to executive leadership to support business expansion
Brand & Market Positioning
Strengthen global brand presence and position Pixlr Group as a creative technology leader
Ensure consistency in brand messaging across all channels, aligned with the needs of content creators and software users
Product Marketing & GTM Strategy
Collaborate with cross-functional teams to craft go-to-market strategies for new products
Define product positioning for different user segments to establish competitive differentiation
Customer Acquisition & Retention
Design and implement data-driven marketing campaigns focused on acquisition, engagement, and retention
Utilise performance analytics to optimise campaign ROI and audience targeting
Digital & Performance Marketing
Oversee SEO, SEM, content strategy, email marketing, affiliate marketing, and paid social campaigns
Ensure marketing activities support SaaS business growth
Partnerships & External Collaboration
Identify and manage strategic partnerships to extend Pixlr Group's reach
Collaborate with external agencies and partners to enhance campaign performance
Budget & Resource Allocation

Manage and optimise the marketing budget to support strategic initiatives and maximise ROI.

Team Leadership & Knowledge Transfer
Mentor and support the marketing team to foster a culture of innovation and data-driven decision-making
Establish a clear transition roadmap to ensure sustainability of marketing operations

Requirements

The Person:

Bachelor's degree in Marketing, Business, or any related field; MBA or other advanced degrees are an advantage
10+ years of experience in marketing leadership roles, preferably within the software, technology, or creative industries
Proven experience in a marketing leadership roles, with success in leading marketing strategies and growth hack for SaaS, cloud-based platforms, or digital products
Experience with global brand management, particularly in the creative tech or software industries, is an added advantage
Strong leadership and team-building skills, with a focus on collaboration, creativity, and innovation
Exceptional interpersonal and communication skills, with the ability to engage cross-functional teams and collaborate with C-level executives

Benefits

Annual Leaves- Additional annual leave will be credited to you on a yearly basis
Medical and Insurance Coverages - We have got you covered
Subsidies - Enhancing your well-being, we offer optical and dental subsidies
Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship
Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challange yourself to step out of your comfort zone, and you'll find yourself growing in way you'd never imagine

Marketing Director/Head