Key responsibilities

Analyse customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
Monitor competitor propositions and market campaigns to identify gaps and opportunities.
Translate insights into clear proposition, campaign and communication requirements.

Design and refine customer value propositions.
Define target segments, value statements and positioning, ensuring alignment with brand and regulatory requirements.

Define the overall customer campaign strategy for key propositions (acquisition, upsell, cross sell).
Develop campaign calendars aligned to business and distribution priorities.
Segment customers and define audiences, campaign triggers and contact strategies across channels.
Plan product and campaign launch events (e.g. product launches, partner events, webinars), ensuring alignment with campaign and proposition objectives.
Manage end to end customer campaigns, including lead generation, lead follow up and coordination with sales/distribution teams.
Partner with agency distribution and other channels to brief them on product launches, campaigns and roadshows, and drive field engagement and adoption.

Develop go to market strategies and launch plans for products and campaigns.
Design integrated customer campaigns and journeys from awareness through to conversion and onboarding.
Lead the development of launch events, including event concepts, agenda, content and promotional plans.
Own or oversee key customer communications for propositions (e.g. brochures, product fact sheets, FAQs, product website pages, sales decks, email templates).
Brief, select and manage creative and media agencies, ensuring clear objectives, timelines and budgets, and adherence to brand guidelines.
Develop and deliver distribution communications and toolkits (e.g. agency briefing decks, talking points, sales guides) to support product launches and campaigns.

Set budgets and KPIs for propositions, campaigns, launch events and key customer communications.
Track performance, analyse results and prepare regular performance updates for senior management, highlighting insights, optimisation opportunities and recommendations.

Customer Proposition Marketing Manager