About Klook

We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.

Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.

We operate a mobile-first, curated platform featuring diverse experiences across global destinations.

Do you share our belief in the wonders of travel Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:

Customer First
Push Boundaries
Critical Thinking
Build for Scale
Less is More
Win as One

We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!

The Role in a Nutshell

We are looking for a strategist to solve the top challenges facing our Destination Marketing Organization (DMO) partners. Be it overtourism or stagnant destination growth, you will be the brain bridging Klook's capability with DMO's challenges. You don't just receive briefs; you interrogate them. You investigate. You will dive deep into the data and facts to identify the real issues and engineer creative solutions that our DMO partners haven't yet imagined. Your role begins with a diagnostic mindset and only ends when the campaign has been executed, evaluated, and fine-tuned to perfection, ensuring our impact is as measurable as it is meaningful.

What You'll Do

Strategic Problem Solving
Identify Root Issues: Act as the lead strategist for DMO partnerships. Instead of just following a brief, you analyze data and market facts to understand the real challenges—like overtourism or low visitor spending.
Create Custom Solutions: Build marketing plans that actually solve those problems. You'll design creative ways to use Klook's platform to drive traffic to new regions or during off-peak seasons.
Data-Backed Pitching: Work with the sales team to present clear, data-driven proposals to DMOs. You will show them exactly how Klook can help meet their specific tourism goals.
Consumer Insights & Research
Uncover the Why: Lead the effort to understand traveler behavior in order to engineer the great solution. Other than desktop research, you will design and oversee consumer research, such as surveys, interviews, or focus groups, to uncover the insights that drive better marketing decisions.
Insight-Driven Strategy: Use these research findings to identify the real pain points of travelers, ensuring our campaigns speak directly to their needs and motivations.
Campaign Management & Optimization
Full Project Ownership: Lead the execution of all DMO campaigns from start to finish. You are the final check to ensure every link, image, and ad is 100% correct before it goes live.
Optimization & Evaluation: Your job isn't done once the campaign launches. You will track performance, find what isn't working, and fine-tune the strategy to get the best possible results.
Timeline & Resources: Manage the master calendar and team workload. You ensure that social, content, and local teams stay on track so we never miss a deadline for our partners.
Pitch Support & Strategic Storytelling
Sales Partnership: Work side-by-side with the Sales team to win high-value DMO pitching. You will be the subject matter expert who brings the strategy to life during the pitch.
Data-Driven Narratives: You don't just present charts; you tell a story. You will analyze data, both internal and external, do desktop research, to build a compelling case for why a DMO should partner with us to solve issues like overtourism or regional growth.
Custom Proposal Building: Create high-quality pitch decks that translate complex data into clear, persuasive marketing stories that resonate with government and tourism board stakeholders.

Success Metrics

Pitch Win Rate: Success rate of proposals you helped develop and present.
Insight Quality: Ability to produce actionable consumer insights that change or improve our campaign strategies.
Operational Accuracy: Zero errors in campaign setup and on-time delivery of all partner milestones.
Strategic Impact: Evidence of solving the DMO's core challenges (e.g., shifting traveler behavior to new regions).

What You'll Need

The Experience: 8–10+ years in Marketing Strategy, Operations, or Agency Account Management (with people management experience).
Analytical & Creative: You are equally comfortable investigating data in Tableau/Excel as you are brainstorming a creative big idea.
Research Skills: Proven experience leading consumer research (desktop research, surveys, focus groups) and turning those findings into actionable insights.
Problem-Solving Methodology: A desirable skill is the use of frameworks like Design Thinking to analyze problems and build user-centric solutions.
Strategic Storytelling: Ability to take complex data and explain it simply and persuasively to partners.
Operational Excellence: You have a proven track record of managing high-volume, high-complexity delivery. You thrive on building the SOPs, checklists, and frameworks that allow a team to run like a well-oiled machine.
The People Manager: Proven experience managing a team.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

Product Marketing & Customer Propositions, Principal

(Senior) Marketing Manager/ Strategist, Destination Partnerships (Kuala Lumpur)