Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.

At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.

Let's start your journey with an award-winning organization!

#UnbeatableCareerAwaits

Top Reasons To Join Us!

Awarded For
Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
Bronze Winner in Cross-Generational Workforce Engagement (2024)
Gold Winner for Excellence in Workplace Culture (2021)
Comprehensive medical, dental, optical and insurance benefits
Flexi working hours arrangements
Staff Line & Device Subsidy
Smart Casual Attire
Child Parental Care Leave
Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
Special employee discounts for selected F&B Brands

The Day-To-Day Activities

Channel Growth & Optimisation

Lead and drive the performance and growth of broadband (fixed and wireless) sales channels, including company-owned centres, retail partners, digital platforms, telesales and e-commerce channels
Develop and execute channel expansion strategies by identifying, piloting and scaling new broadband acquisition channels and go-to-market approaches.
Steer cross-functional collaboration with commercial, sales, digital and base management teams to optimise broadband sales funnel performance and improve conversion across all touchpoints

Product, Pricing & Device Strategy

Own the end-to-end lifecycle of broadband products, from product concept and positioning to pricing strategy, launch, performance optimisation and lifecycle management
Define and lead the broadband device (CPE) strategy, including device roadmap planning, feature requirements, vendor engagement and lifecycle management
Establish device cost targets, subsidy frameworks and commercial models to support broadband acquisition and profitability objectives
Drive cross-functional alignment with Network, IT and Procurement teams to ensure device compatibility, certification and readiness for commercial deployment
Continuously assess competitor offerings, including pricing, device specifications and bundled propositions and translate insights into strategic product and pricing actions

Marketing Strategy & Go-To-Market Leadership

Define the broadband product and device marketing strategy, including target segments, value propositions and campaign objectives aligned with growth and revenue goals
Lead go-to-market planning and execution by ensuring channel readiness, device availability, operational preparedness and clear product positioning
Partner with Marketing Services to translate product propositions into impactful campaigns, ensuring consistent messaging across all customer touchpoints
Drive development of channel-specific bundles and propositions, including broadband devices, add-on devices (e.g., TVs, tablets) and digital service partnerships

Customer Journey & Experience

Championing the end-to-end broadband customer journey, from coverage check and onboarding to activation, usage and renewal, ensuring a seamless and differentiated customer experience
Identify and address key customer and operational friction points, particularly for broadband and FWA services, through cross-functional collaboration
Drive continuous enhancements to product offerings, device experience and operational processes to improve customer satisfaction and reduce time-to-market

Performance Management & Insights

Lead the monitoring and analysis of broadband performance metrics, including subscriber growth, ARPU, churn, channel contribution, device penetration and add-on attach rates
Evaluate campaign effectiveness and pricing strategies, partnering with marketing and commercial teams to optimise performance
Translate data insights into strategic recommendations to refine product mix, pricing, bundling and channel execution
Process Improvement & Operational Excellence
Drive continuous improvement of product, device and operational workflows to accelerate product launches and enhance operational efficiency
Champion automation and digitalisation initiatives across onboarding, provisioning, subscription management and campaign execution
Ensure systems, processes and operational readiness to support smooth product launches, enhancements and market changes

About You

Education/ What people Know:

Bachelor's degree in Marketing, Business, Economics, Engineering, Telecommunications, or a related field

Experience/ What people Have Done:

6–10 years experience in product management, product marketing, or commercial roles
Experience in telecommunications, broadband, fixed wireless, or technology-related industries preferred
Demonstrated experience managing the end-to-end product lifecycle, including product launch, pricing strategy, commercial optimisation and lifecycle management
Experience working cross-functionally with teams such as sales, digital, network, IT and procurement
Exposure to device/CPE management, hardware ecosystems or bundled product offerings is advantageous
Experience analysing commercial KPIs such as ARPU, churn, net adds, attach rates and sales funnel conversion

Competencies/ What people Can Do:

Strong understanding of pricing strategy, product positioning, bundling and go-to-market planning
Strong strategic thinking with the ability to translate insights into actionable commercial strategies
Experience in channel management, acquisition strategy and sales funnel optimisation
Strong analytical capability with sound commercial and data-driven decision-making skills
Understanding of broadband technologies such as Fibre, Fixed Wireless Access (FWA) and CPE devices preferred
Experience with digital sales platforms, e-commerce or app-based acquisition channels is a plus

Personal Attributes/ Who people Are:

Strong stakeholder management and communication skills with the ability to influence cross-functional teams
Ability to manage multiple projects and priorities in a fast-paced environment
Commercially driven with a strong ownership and growth mindset
Strong problem-solving orientation with focus on operational efficiency and continuous improvement
Independent, analytical and insight-driven decision maker

What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.

Specialist, Broadband Product Marketing