Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let's start your journey with an award-winning organization!
#UnbeatableCareerAwaits
Top Reasons To Join Us!
- Awarded For
- Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
- Bronze Winner in Cross-Generational Workforce Engagement (2024)
- Gold Winner for Excellence in Workplace Culture (2021)
- Comprehensive medical, dental, optical and insurance benefits
- Flexi working hours arrangements
- Staff Line & Device Subsidy
- Smart Casual Attire
- Child Parental Care Leave
- Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
- Special employee discounts for selected F&B Brands
The Day-To-Day Activities
- Channel Growth & Optimisation
- Lead and drive the performance and growth of broadband (fixed and wireless) sales channels, including company-owned centres, retail partners, digital platforms, telesales and e-commerce channels
- Develop and execute channel expansion strategies by identifying, piloting and scaling new broadband acquisition channels and go-to-market approaches.
- Steer cross-functional collaboration with commercial, sales, digital and base management teams to optimise broadband sales funnel performance and improve conversion across all touchpoints
- Product, Pricing & Device Strategy
- Own the end-to-end lifecycle of broadband products, from product concept and positioning to pricing strategy, launch, performance optimisation and lifecycle management
- Define and lead the broadband device (CPE) strategy, including device roadmap planning, feature requirements, vendor engagement and lifecycle management
- Establish device cost targets, subsidy frameworks and commercial models to support broadband acquisition and profitability objectives
- Drive cross-functional alignment with Network, IT and Procurement teams to ensure device compatibility, certification and readiness for commercial deployment
- Continuously assess competitor offerings, including pricing, device specifications and bundled propositions and translate insights into strategic product and pricing actions
- Marketing Strategy & Go-To-Market Leadership
- Define the broadband product and device marketing strategy, including target segments, value propositions and campaign objectives aligned with growth and revenue goals
- Lead go-to-market planning and execution by ensuring channel readiness, device availability, operational preparedness and clear product positioning
- Partner with Marketing Services to translate product propositions into impactful campaigns, ensuring consistent messaging across all customer touchpoints
- Drive development of channel-specific bundles and propositions, including broadband devices, add-on devices (e.g., TVs, tablets) and digital service partnerships
- Customer Journey & Experience
- Championing the end-to-end broadband customer journey, from coverage check and onboarding to activation, usage and renewal, ensuring a seamless and differentiated customer experience
- Identify and address key customer and operational friction points, particularly for broadband and FWA services, through cross-functional collaboration
- Drive continuous enhancements to product offerings, device experience and operational processes to improve customer satisfaction and reduce time-to-market
- Performance Management & Insights
- Lead the monitoring and analysis of broadband performance metrics, including subscriber growth, ARPU, churn, channel contribution, device penetration and add-on attach rates
- Evaluate campaign effectiveness and pricing strategies, partnering with marketing and commercial teams to optimise performance
- Translate data insights into strategic recommendations to refine product mix, pricing, bundling and channel execution
- Process Improvement & Operational Excellence
- Drive continuous improvement of product, device and operational workflows to accelerate product launches and enhance operational efficiency
- Champion automation and digitalisation initiatives across onboarding, provisioning, subscription management and campaign execution
- Ensure systems, processes and operational readiness to support smooth product launches, enhancements and market changes
About You
- Education/ What people Know:
- Bachelor's degree in Marketing, Business, Economics, Engineering, Telecommunications, or a related field
- Experience/ What people Have Done:
- 6–10 years experience in product management, product marketing, or commercial roles
- Experience in telecommunications, broadband, fixed wireless, or technology-related industries preferred
- Demonstrated experience managing the end-to-end product lifecycle, including product launch, pricing strategy, commercial optimisation and lifecycle management
- Experience working cross-functionally with teams such as sales, digital, network, IT and procurement
- Exposure to device/CPE management, hardware ecosystems or bundled product offerings is advantageous
- Experience analysing commercial KPIs such as ARPU, churn, net adds, attach rates and sales funnel conversion
- Competencies/ What people Can Do:
- Strong understanding of pricing strategy, product positioning, bundling and go-to-market planning
- Strong strategic thinking with the ability to translate insights into actionable commercial strategies
- Experience in channel management, acquisition strategy and sales funnel optimisation
- Strong analytical capability with sound commercial and data-driven decision-making skills
- Understanding of broadband technologies such as Fibre, Fixed Wireless Access (FWA) and CPE devices preferred
- Experience with digital sales platforms, e-commerce or app-based acquisition channels is a plus
- Personal Attributes/ Who people Are:
- Strong stakeholder management and communication skills with the ability to influence cross-functional teams
- Ability to manage multiple projects and priorities in a fast-paced environment
- Commercially driven with a strong ownership and growth mindset
- Strong problem-solving orientation with focus on operational efficiency and continuous improvement
- Independent, analytical and insight-driven decision maker
What's Next Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.
