Primary duties and responsibilities

1)Marketing Strategy & Planning

Support the planning and execution of marketing strategies for ZEISS Vision
Develop joint marketing plans in collaboration with Sales and Key Account team to align ZEISS programs with partner business objectives
Contribute to product launch planning, pricing communication, and partner enablement programs
Build understanding of the vision care industry, market trends, and channel dynamics
Analyze partner growth strategies, competitor programs, and consumer behavior to inform marketing initiatives
Ensure all marketing collateral, campaigns, and activations comply with ZEISS brand standards, visual identity, and relevant regulations

2)Branding & Partner Experience

Ensure consistent application of ZEISS branding across all partner outlets, events, campaigns, and consumer touchpoints
Collaborate with Global Brand team to maintain high-quality brand visuals, messaging, and consumer experience
Support partner marketing and communications to enhance brand perception and recognition at in-store and consumer levels
Act as a brand guardian, ensuring marketing programs strengthen ZEISS positioning in the market

3)Marketing Execution

Develop, execute, and monitor trade marketing campaigns across all sales channels (ECPs and chain stores)
Plan and implement partner marketing programs, ATL/BTL campaigns, and in-store activations that drive partner growth and consumer engagement
Localize global marketing initiatives for the Malaysian market and partner needs
Coordinate with internal teams and external vendors to deliver campaigns on time and on budget
Monitor and analyze program effectiveness, KPIs, and ROI; recommend improvements to optimize outcomes
Develop trade POS materials and demo tools in collaboration with Product Team, from concept to delivery
Work with partners to enhance the in-store consumer journey, ensuring a consistent and premium ZEISS experience
Support marketing programs that drive consumer awareness, traffic, and conversion at ZEISS partner outlets
Ensure marketing initiatives reinforce ZEISS brand positioning and product benefits to end consumers

4)Events Management

Plan and organize events and roadshows including product launches, annual customer events, trade exhibitions, conferences/workshops, and chain store collaborations
Ensure all events/exhibitions comply with ZEISS branding guidelines
Conduct post-event reporting and evaluation, including vendor and organizer performance

5)Cross-Functional Collaboration

Partner with Sales, Commercial, Product, Training, Branding, and Global Marketing teams to deliver integrated marketing initiatives
Share market, partner, and consumer insights to support business planning and decision-making
Participate in business reviews with Sales and partners to evaluate marketing performance and identify growth opportunities
Any other duties and responsibilities as assigned by management.

Education / Professional Certification

Experience

Minimum 5 years of experience in marketing, preferably in optical, healthcare, or retail industries.
Proven experience in managing B2B2C marketing initiatives.

Knowledge / Skills / Other characteristics

Strong commercial acumen with the ability to advise partners and align marketing with business objectives.
Experience in designing and implementing tiered partner programs, including benefits, differentiation, and support structures.
Excellent project management skills: ability to drive complex projects end-to-end, including timelines, approvals, and cross-functional coordination.
Strong brand and consumer experience mindset: ensures ZEISS premium experience across all touchpoints.
Excellent stakeholder management and interpersonal skills; able to work with Sales, Marketing, Product, Operations, Training, and Global teams.
Analytical mindset: ability to monitor KPIs, track partner performance, and provide actionable insights for improvement.
Proficiency in digital marketing tools, CRM, and reporting platforms.
Strategic thinker with hands-on execution capability.
Self-starter and highly organized, able to manage multiple priorities in a fast-paced environment.
Strong communicator, both verbal and written, capable of influencing internal and external stakeholders.
Results-oriented and customer-centric, with a passion for driving partner and consumer experience excellence.
Knowledge and experience in ATL/BTL marketing, trade marketing, branding, and campaign management.
Experience managing advertising, promotion, and marketing vendors.

Senior Marketing Specialist, Vision Care