Summary:

We are looking for a creative and tech-savvy AI Digital Marketing Executive who is passionate about combining AI, automation, and content creation to drive impactful digital campaigns. This role focuses on executing campaigns, producing AI-powered content, and optimizing performance across social media and digital platforms.

Key Responsibilities:

AI-Driven Content Creation

Utilize generative AI tools to create engaging content including videos, visuals, and marketing assets
Develop platform-specific content for:
Instagram, TikTok, Facebook, LinkedIn, and YouTube
Support creative ideation and execution using AI-assisted workflows

Digital Campaign Execution

Manage end-to-end digital campaigns from planning to publishing
Coordinate content creation, editing, scheduling, and deployment
Ensure all deliverables align with branding and campaign objectives

Workflow Automation & Optimization

Research and implement AI tools to improve marketing efficiency
Support automation of content production, reporting, and workflows
Identify opportunities to streamline daily marketing operations

Trend Intelligence & Innovation

Monitor social media trends, platform updates, and AI advancements
Experiment with new tools, formats, and content strategies
Recommend innovative approaches to improve engagement and reach

Performance Monitoring & Reporting

Track and analyze campaign and content performance
Optimize content based on audience behavior and platform algorithms
Prepare reports and actionable insights for continuous improvement

Knowledge and Skill Requirements:

Proficient in Mandarin and English
1–2 years experience in digital marketing / content creation
Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Media, Branding, or related field
Hands-on experience with AI content generation tools
Experience managing social media platforms and campaigns
Background in video editing or content production is an added advantage
Familiar with Generative AI tools (e.g. Midjourney, ChatGPT, Runway, HeyGen, Adobe Firefly)
Skilled in editing tools such as Adobe Creative Suite, Canva, CapCut, or Premiere Pro
Understanding of social media platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube
Exposure to automation tools (e.g. Zapier, n8n) is an advantage

Core Competencies

Creative thinker with strong storytelling ability
Analytical and data-driven mindset
Strong communication and coordination skills
Adaptable to fast-changing digital trends and technologies
Detail-oriented with strong execution capabilities
Team player with collaborative mindset

Benefit:

EPF & SOCSO
Medical benefits
Exposure to AI-driven marketing tools and technologies
Career growth in digital innovation and branding

RM6k, Mandarin Speaker AI Digital Marketing Growth Executive at KL