Sales Strategy & Commercial Leadership
- Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning
- Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele
- Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences
- Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning
Business Development & Relationship Management
- Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders
- Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements
- Develop strategic partnerships that enhance visibility, revenue, and brand prestige
- Drive account acquisition, retention, and market penetration strategies
Luxury Leisure & High-End Market Positioning
- Position the property within luxury travel networks and premium consortia channels
- Develop tailored experiences and packages targeting affluent travelers and VIP clientele
- Collaborate with global sales teams and luxury travel partners to drive international business
- Support bespoke and personalized sales approaches aligned with Regent's luxury philosophy
MICE, Events & Group Sales
- Drive group, meetings, incentive, and social event business aligned with the hotel's positioning
- Work closely with Events and Operations teams to ensure seamless execution and client satisfaction
- Identify high-value opportunities for weddings, luxury celebrations, and executive retreats
- Ensure commercial success while maintaining brand exclusivity and service standards
Revenue & Performance Management
- Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability
- Ensure proactive management of pace, forecasting, and business mix strategies
- Monitor sales production, conversion rates, and account performance
- Prepare and present regular sales reports, forecasts, and commercial insights
Brand Representation & Marketing Collaboration
- Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning
- Support PR campaigns, partnerships, media engagements, and promotional activations
- Contribute to storytelling and experiential positioning of the hotel
- Ensure sales messaging reflects Regent's understated luxury and experiential philosophy
Leadership & Talent Development
- Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence
- Foster a culture of accountability, relationship-driven selling, and collaboration
- Support succession planning, coaching, and career development within the department
- Ensure strong engagement and alignment with hotel objectives
Financial & Budget Management
- Develop and manage departmental budgets and sales expenses
- Drive revenue growth while ensuring efficient resource allocation
- Evaluate ROI of sales initiatives, travel, and partnership investments
- Ensure achievement of revenue targets and profitability objectives
Stakeholder & Owner Relations
- Maintain strong communication with ownership, corporate teams, and regional commercial leadership
- Support owner presentations, business reviews, and strategic planning discussions
-Collaborate with Operations teams to align commercial strategies with service delivery
Compliance & Standards
- Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines
- Maintain compliance with contracting procedures and ethical sales practices
- Ensure accuracy and confidentiality in client and commercial data handling

Key Skills & Competencies

- Strong luxury hospitality sales leadership experience
- Exceptional relationship-building and networking capability
- Strategic commercial and revenue-driven mindset
- Strong negotiation, presentation, and communication skills
- Deep understanding of luxury guest expectations and travel trends
- Leadership capability with strong team development focus

Qualifications & Experience

- Bachelor's degree in Hospitality, Business Administration, Marketing, or related field
- 10–15 years of progressive sales experience within luxury hotels or resorts
- Minimum 3–5 years in a senior sales leadership role
- International luxury hospitality exposure preferred

Preferred Experience

- Pre-opening luxury hotel experience
- Strong network within luxury travel, corporate, and MICE segments
- Experience with global luxury consortia and premium travel partnerships
- Multi-market or regional sales exposure advantageous

Key Performance Indicators (KPIs)

- Total hotel revenue and rooms revenue achievement
- ADR, RevPAR, and market share growth
- Account production and conversion performance
- Group and event revenue contribution
- Client retention and relationship growth
- Employee engagement and sales team productivity

Regent Brand Lens (Differentiation)

Sales should reflect refined relationship-building, not transactional selling
Position Regent as a destination of understated luxury and curated experiences
Focus on attracting high-value, experience-driven, and globally connected clientele
Ensure commercial success while preserving brand prestige, exclusivity, and service integrity
Every partnership and account should strengthen Regent's reputation as a leader in luxury hospitality

Don't quite meet every single requirement, but still believe you'd be a great fit for the job We'll never know unless you hit the Apply button. Start your journey with us today.

Director of Sales - Pre-opening Regent Kuala Lumpur