Job Purpose

Grow bank's market share of credit card billings, portfolio to maximize portfolio's profitability;
To drive customer lifecycle management – Engagement, Loyalty and Customer Retention;
Developing, maintaining and optimizing digital payment solutions to provide convinient, secure and seamless transaction experience and increase adoption of digital payment.

Key Responsibilities

Activation

Plan, design and develop initiatives to drive card activation and usage to achieve business and financial objectives;
On-going analysis on cards performance to ensure healthy portfolio on all matrix – activation, attrition & utilization;
Work closely with all sales channels to understand, find out the gap and how may further improve for future campaigns to increase activation rate and usage;

Retention

Design and develop customer retention strategies to increase loyalty and retain customer to minimise attrition;
Maintaining a continuous engagement with customers with latest initiatives;
Work closely with stakeholders to understand and find out attrition reasons and how may improve products and services to increase loyalty;
On-going analysis on retention offer performance to ensure healthy retention rate;

Member Rewards

To enable loyalty as spend builder to drive card usage via loyalty rewards;
To work out rewards programme with cash value, relevance, choice aspirational value and convenience to build loyalty and drive better customer experience;
Member Rewards related projects to optimise the rewards programme effectiveness, cost optimization and enhance customer experience by digitizing the rewards programme / platforms;
To enhance customer engagement with intensify campaigns and communications;

Digital Payment Solutions

Innovate and enhance digital payment platforms to meet evolving customer needs and industry standards to maintain competitive edge;
Work closely with internal and external parties to implement and functionalities for digital payment ecosystem. This involves negotiating agreements, collaborating on join initiatives;
Analyze user data to identify opportunity, developing new features to improve user experience and increasing adoption of digital payment method and usage;
Plan and strategize with marketing to effectively communicate the value proposition of digital payment.

Relevant Work Experience

8 to 10 years of experience in banking related field.

Vice President, CCPF - Cards Activation, Rewards & Lifecycle Management MY