Job Purpose
- Grow bank's market share of credit card billings, portfolio to maximize portfolio's profitability;
- To drive customer lifecycle management – Engagement, Loyalty and Customer Retention;
- Developing, maintaining and optimizing digital payment solutions to provide convinient, secure and seamless transaction experience and increase adoption of digital payment.
Key Responsibilities
Activation
- Plan, design and develop initiatives to drive card activation and usage to achieve business and financial objectives;
- On-going analysis on cards performance to ensure healthy portfolio on all matrix – activation, attrition & utilization;
- Work closely with all sales channels to understand, find out the gap and how may further improve for future campaigns to increase activation rate and usage;
Retention
- Design and develop customer retention strategies to increase loyalty and retain customer to minimise attrition;
- Maintaining a continuous engagement with customers with latest initiatives;
- Work closely with stakeholders to understand and find out attrition reasons and how may improve products and services to increase loyalty;
- On-going analysis on retention offer performance to ensure healthy retention rate;
Member Rewards
- To enable loyalty as spend builder to drive card usage via loyalty rewards;
- To work out rewards programme with cash value, relevance, choice aspirational value and convenience to build loyalty and drive better customer experience;
- Member Rewards related projects to optimise the rewards programme effectiveness, cost optimization and enhance customer experience by digitizing the rewards programme / platforms;
- To enhance customer engagement with intensify campaigns and communications;
Digital Payment Solutions
- Innovate and enhance digital payment platforms to meet evolving customer needs and industry standards to maintain competitive edge;
- Work closely with internal and external parties to implement and functionalities for digital payment ecosystem. This involves negotiating agreements, collaborating on join initiatives;
- Analyze user data to identify opportunity, developing new features to improve user experience and increasing adoption of digital payment method and usage;
- Plan and strategize with marketing to effectively communicate the value proposition of digital payment.
Relevant Work Experience
8 to 10 years of experience in banking related field.
