Job Description

The ShopeePay Marketing Associate will support end-to-end product marketing initiatives across ShopeePay products, including payments, financial services, and insurance offerings. This role requires strong product understanding, customer-centric thinking, data-driven decision making, and close collaboration with cross-functional stakeholders to deliver effective go-to-market execution.

Responsibilities

Own and support end-to-end marketing execution for assigned ShopeePay products, including BAU initiatives and new product launches
Develop a deep understanding of product features, customer segments, and user journeys to craft effective marketing approaches
Conceptualize marketing ideas and contribute to copywriting for campaigns, or work with tools and partners to refine messaging
Brief, review, and optimize creative assets, ensuring clarity of message, brand alignment, and strong customer appeal
Plan, execute, and manage go-to-market campaigns across relevant marketing channels
Manage marketing asset briefing, booking setup, creation, and deployment across platforms
Collaborate with product, analytics, compliance, operations, design, and external stakeholders to ensure timely and compliant execution
Track and analyze campaign performance, customer behavior, and funnel metrics to drive optimization
Support digital marketing execution, including exposure to performance marketing, CRM, in-app placements, or lifecycle campaigns
Ensure all marketing activities comply with internal governance and regulatory requirements
Manage multiple workstreams and timelines in a fast-paced environment

Requirements

Bachelor's degree in Marketing, Business, Finance, Economics, or a related field
2 to 4 years of experience in product marketing, growth marketing, or campaign management, preferably within a fast paced industry.
Strong product sense with the ability to understand complex products and translate them into clear, customer-friendly messaging
Good copywriting skills or strong judgment in messaging, with the ability to conceptualize ideas and leverage tools to support content creation
Creative sensibility with the ability to evaluate and guide visual and messaging directions
Data-driven mindset with comfort in working with numbers, funnels, and performance metrics
Basic understanding of digital marketing fundamentals such as paid media, CRM, lifecycle marketing, or app-based placements
Proven ability to manage multiple stakeholders and work cross-functionally
Strong ownership, positive attitude, adaptability, and willingness to learn new product domains

Marketing Campaigns - Monee