Our client is a luxury 5‑star city‑centre hotel in Singapore, who is seeking to recruit an Assistant Director of Sales (Hotel) - China Market. This position is accountable for China market room night and revenue delivery, and reports progress against forecast, agency and account production, and pipeline development on a regular basis to the Senior Director of Sales.

Assistant Director of Sales (Hotel) - China Market

Key Responsibilities

Serve as the primary point of contact for all China luxury travel agencies, other key partners, managing day-to-day relationships and resolving customer and agency queries via WeChat and other China-market channels.
Drive strategies to grow share of bookings from the China market, and identify and pursue new revenue opportunities within existing agency and account relationships.
Monitor China market production by segment and channel against budget and forecast, adjusting account coverage and sales priorities as needed to achieve goals.
Generate and convert M.I.C.E leads from the China market, both through direct client relationships and through intermediaries.
Manage and service existing China corporate accounts, and actively develop and grow the hotel's China corporate account base.
Collaborate closely with hotel teams, Global Sales Offices (GSOs), Distribution and Business Development colleagues to convert leads and drive incremental revenue.
Actively search for and develop new opportunities to promote the hotel in the China market, including through Redbook (Xiaohongshu), WeChat and other relevant China digital and social channels.
Participate in sales missions, client events, trade shows, site inspections and business development activities locally and internationally.
Travel regularly to key China source-market cities to meet with top-producing agencies and accounts in person and strengthen relationships.

Qualifications:

At least Bachelor's Degree or Diploma, preferably in Hospitality Management, Business, or a related field
At least 5-7 years of relevant experience in hotel sales, with a strong background in the luxury leisure segment and demonstrated experience managing China market agency and travel trade relationships
Working knowledge of HERA, hotel CRM, PMS/Opera and Sales & Catering systems and Agency 360 proficiency with WeChat and other China-market digital/social platforms
Fluent in Mandarin and English (spoken and written) is required, given the primary focus on the China market
Strong interpersonal and relationship-management skills, with a good reputation for integrity
Deep understanding of China luxury leisure travel trade, including agency, consortia and OTA distribution models
Ability to manage and grow a portfolio of agency and corporate accounts independently
Comfort using digital and social channels (WeChat, Redbook/Xiaohongshu) to identify and develop new business opportunities
Flexible and able to embrace and respond to change effectively
Ability to make decisions independently
Willingness to travel regularly and extensively within China and the broader region to support agency and account relationships
Experience with luxury travel consortia, such as Virtuoso, American Express Fine Hotels & Resorts, Signature, etc.

JJ Consulting Services

EA Licence No.: 12C6207

Applicants are invited to send in a MSWord resume to [HIDDEN TEXT] stating position applying for/present/expected salaries and earliest available date.

We thank all applicants in advance and regret that only short listed candidates will be notified.