THE ROLE

As a Senior Brand Executive, you will work closely with the Brand Manager to execute brand strategies and marketing plans that drive brand awareness, customer engagement, and business growth.

You will serve as a key liaison between global brand principals, internal stakeholders, retail teams, agencies, and external partners to ensure the successful implementation of campaigns and initiatives across all customer touchpoints.

This role offers the opportunity to gain hands-on exposure to luxury brand management, consumer marketing, retail activation, and business planning within a premium beauty environment.

KEY RESPONSIBILITIES

Brand Management & Strategy Execution

Support the Brand Manager in executing annual brand plans, marketing calendars, and commercial strategies.
Collaborate closely with global brand principals and partners to localize and execute brand initiatives in line with global guidelines.
Ensure brand consistency and excellence across all consumer touchpoints, including retail, digital, social media, PR, and events.
Monitor brand performance and identify opportunities to strengthen brand equity and market presence.
Support the planning and implementation of new product launches and brand expansion initiatives.

Marketing Campaigns & Product Launches

Lead the execution of integrated marketing campaigns, seasonal initiatives, and promotional activities.
Coordinate the development and production of campaign assets, POS materials, merchandising tools, packaging, and promotional collaterals.
Work closely with creative agencies, suppliers, and internal teams to ensure campaigns are delivered on time and within budget.
Support end-to-end launch planning, including timelines, activation plans, sampling programs, and customer engagement strategies.
Monitor campaign performance and provide recommendations for future optimization.

Retail & Trade Marketing

Partner with Retail Operations and Store Teams to ensure strong brand visibility and consistent execution across all retail locations.
Monitor merchandising standards, visual displays, and promotional execution to maintain premium brand presentation.
Coordinate retail marketing initiatives that drive traffic, customer engagement, and sales conversion.
Support the development of sales tools, product information materials, and promotional communication for retail teams.
Assist in organizing brand and product training sessions to strengthen retail team knowledge and customer experience delivery.

Consumer Experience & Brand Activations

Plan and execute customer-facing events, product launches, pop-ups, workshops, and experiential marketing initiatives.
Collaborate with internal and external stakeholders to deliver memorable and impactful brand experiences.
Support influencer, media, and partner engagement activities where relevant.
Ensure all activations reflect the brand's positioning and deliver meaningful customer engagement.

Content & Communications

Work closely with Digital Marketing, PR, and Creative teams to develop engaging and brand-consistent content.
Support the localization and adaptation of global campaign assets for the Malaysian market.
Prepare brand presentations, campaign recaps, launch toolkits, marketing decks, and stakeholder updates.
Ensure all communications align with brand identity and commercial objectives.

Market Analysis & Reporting

Monitor sales performance, campaign effectiveness, and market trends to identify growth opportunities.
Conduct competitor analysis and stay informed on industry developments within the beauty and fragrance landscape.
Gather customer insights and feedback to support strategic decision-making.
Prepare regular performance reports, post-campaign evaluations, and business reviews for management and brand principals.

Budget & Operational Management

Support the management of marketing and A&P budgets by tracking expenditures and ensuring budget efficiency.
Process purchase orders, invoices, vendor payments, and campaign-related documentation.
Coordinate logistics for product launches, events, samples, gifts-with-purchase programs, and marketing materials.
Maintain accurate records and ensure timely execution of operational requirements.

REQUIREMENTS

Qualifications

Bachelor's Degree in Marketing, Business Administration, Mass Communication, Public Relations, or a related discipline.
Minimum 2–4 years of experience in brand marketing, marketing communications, trade marketing, or related roles.
Experience within beauty, fragrance, luxury retail, FMCG, lifestyle, or consumer brands is highly preferred.

Skills & Experience

Strong passion for luxury beauty, fragrance, and consumer brands.
Understanding of brand marketing principles and campaign management.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent analytical skills with proficiency in Microsoft Excel and PowerPoint.
Strong communication, presentation, and stakeholder management capabilities.
Experience working with agencies, vendors, and cross-functional teams.
Detail-oriented with strong organizational and problem-solving skills.
Ability to work independently while collaborating effectively within a team environment.

What Will Make You Successful

A strong sense of brand storytelling and customer experience.
Commercial awareness and an understanding of how marketing drives business growth.
Creativity balanced with strong executional discipline.
Passion for discovering beauty trends, luxury consumer behavior, and emerging market opportunities.
A proactive mindset with a willingness to take ownership and continuously improve.