Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore's Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Job Duties and Responsibilities:

The Assistant Vice President (AVP), Revenue Management & Pricing Strategy is the enterprise owner of Revenue Management (RM) for Mandai as a precinct.

This role designs, governs, and runs Mandai's guest-led, data-driven pricing and yield strategy, working closely with the following Divisions – Marketing, Sales, Finance, Operations, and leveraging Guest Intelligence & Enterprise Data Warehouse.

1. Enterprise Revenue Management Strategy

Design and implement Mandai's Revenue Management framework across parks, products, and segments
Define pricing principles, fences, and yield layers (base price, peak/off-peak, bundles)
Lead the transition from single-park pricing to precinct-wide pricing logic
Establish pricing guardrails to prevent ad-hoc discounting

2. Pricing Governance & Cross-Functional Leadership

Secretariat of Pricing & Offer Governance forums
Partner closely with:

Marketing (offers, campaigns, positioning)

Sales (trade pricing, corporate, wholesale)

Finance (revenue targets, margin, forecasting)

Operations (capacity, staffing, guest flow)

Act as the neutral arbiter between growth, brand, and profitability

3. Data-Driven Pricing & Yield Optimisation

Use Data to:

Analyse demand, booking curves, and guest behaviour

Build pricing scenarios and what-if models

Track pricing performance, elasticity, and yield

Translate data into clear commercial recommendations for leadership
Partner the Enterprise Data team to evolve RM dashboards and models

4. Guest-Led Pricing & Value Protection

Integrate Guest Value Index, reviews, NPS, and brand health into pricing decisions
Ensure pricing actions align with perceived value and experience quality
Identify when issues are experience problems, not price problems
Protect flagship products (e.g. Night Safari) from yield erosion

5. Product, Bundle & Precinct Economics

Work with Product and Digital Commerce teams on:

Destination Pass pricing

Bundling logic across parks

Membership and subscription pricing

Optimise attach rates, length of visit, and total guest value
Evaluate new products and attractions from a RM and yield perspective

6. Capability Building & RM Operating Model

Build RM capability and discipline across the organisation
Define RM processes, cadence, and decision rights
Coach Marketing, Sales, and Ops on RM principles
Help Mandai mature towards best-practice RM over time

Success Measures (KPIs):

Revenue yield per guest
Incremental revenue uplift vs base pricing
Reduction in discount leakage
Improved demand smoothing (peak vs off-peak)
Adoption of RM recommendations by Marketing & Sales
Alignment between Guest Value Index and pricing outcomes

Job Requirements:

1. Experience

10–15+ years in Revenue Management, Pricing, or Commercial Strategy
Background in:

Attractions / Theme Parks

Airlines

Hospitality

OTAs

Proven experience partnering Marketing, Sales, and Finance

2. Skills & Capabilities

Deep understanding of RM principles and yield management
Strong commercial judgement and stakeholder management
Data-literate and comfortable using enterprise data platforms
Ability to translate analytics into executive decisions
Comfortable operating at enterprise and precinct level

3. Leadership Style

Influential, not hierarchical
Comfortable saying no to bad discounting
Guest-centric and brand-protective
Structured, calm, and credible in EXCO settings

Assistant Vice President, Revenue Management & Pricing Strategy