Drive go-to-market efforts for new product and service launches, including the planning and implementation of in-app marketing campaigns and co-branded promotions
Work closely with cross-functional stakeholders to scope, plan, and execute key projects and special initiatives
Provide marketing support and insights for ad-hoc initiatives requiring rapid execution and alignment with company objectives
Project manage and coordinate with internal teams including Business Development, Operations, Business Intelligence, Product, and Creative to ensure effective campaign delivery
Lead the conceptualisation of marketing assets and manage the end-to-end deployment of campaign activities across channels
Maintain and monitor marketing budgets in collaboration with the internal Finance team
Develop and track key performance indicators (KPIs) to evaluate marketing effectiveness and support data-driven decision-making
Analyse campaign performance and user behavior to identify growth opportunities and recommend optimisation strategies
Conduct competitive benchmarking and stay up to date with trends across e-commerce platforms and the financial services industry

Bachelor's degree in Marketing, Business, Communications, or a related field
At least 3 years of relevant experience in marketing, preferably in fintech, e-commerce, or digital banking
Familiarity with e-commerce platforms and digital user engagement tactics
Excellent communication and project management skills comfortable working in a fast-paced, cross-functional environment
Analytical and structured thinker, with outstanding problem solving and critical thinking skills
Strong analytical skills with experience in data analysis, performance tracking, and campaign reporting
Result oriented with bias for hands-on execution

Marketing Projects Senior Associate, Singapore Marketing