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Job Summary

The Regional Sales Manager is responsible for driving sales performance, ensuring operational excellence, and leading a team across multiple CU Mart outlets. This role involves strategic planning, regular performance reviews, store visits, and team development to meet company objectives. The ideal candidate is results-oriented, experienced in retail operations, and a strong leader with a hands-on, analytical approach.

Job Responsibilities

Strategy

Develop and execute short- and long-term tactical sales plans aligned with company objectives.
Monitor area sales performance to ensure achievement of regional targets.
Lead monthly regional meetings to review performance, identify challenges, and implement action plans.
Conduct regular store visits with Area Sales Managers to assess operations and recommend improvements.
Prepare performance reports and propose strategic solutions to the National Sales Manager.

Operations

Ensure full compliance with SOPs, audit standards (SQC, FSC, ICD), and basic customer service protocols in all outlets.
Oversee daily operations including stock control, merchandising compliance, cleanliness, and equipment maintenance.
Monitor order accuracy, delivery receiving, and EOD cash reconciliation across stores.
Drive store performance through planogram compliance, effective product displays, and avoidance of OOS or expired goods.
Ensure stores operate within scheduled hours, maintain float levels, and have sufficient manpower.

People

Collaborate with HR for recruitment, manpower planning, and maintaining optimal staffing levels.
Coach and develop Area Sales Managers and store staff for career progression and performance improvement.
Conduct monthly one-on-one reviews and on-ground store visits for team engagement and guidance.
Cultivate a positive and motivating work environment to drive retention and staff satisfaction.
Participate in and support area meetings to ensure consistent communication and alignment across all levels.

Job Requirements

Willing to work 5 days/week, including weekends and public holidays, with flexibility for irregular hours and emergencies.
Minimum 8 years of experience in fast-paced retail, with at least a Diploma in any field.
Willing to travel and own a personal vehicle.
Results-driven, proactive, and self-motivated with strong leadership and people skills.
Strong customer focus, analytical thinking, and problem-solving using root cause analysis.
Bachelor's degree, sales background, and ability to speak multiple languages.

Spoken Language

Written Language:

REGIONAL SALES MANAGER