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This position reports to:

Sales Manager

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Your role and responsibilities:

In this role, you will lead front-end sales activities across Electrification Smart Buildings/Smart Power, managing Channel Partners in Southern Region, with a strong focus on the Johor Bahru region. You'll drive sales growth by meeting qualitative and quantitative targets aligned with division strategy, ensuring sustainable order intake, revenue growth, profitability, and market share expansion. You'll identify and develop new sales opportunities within your assigned territory.

Work model: #LI - Hybrid

This role contributes to the Electrification Smart Buildings/Smart Power business based at Johor Bahru. Main stakeholders include Channel Partners, Direct Customers, Internal Sales Teams, and External Stakeholders.

You will be mainly accountable for:

Managing front-end sales for EL Smart Buildings/Smart Power through both channel partners and direct customer engagement in Southern Region, Malaysia.
Building and maintaining strong relationships with customers regarding delivery timelines, pricing, payment terms, and general conditions aligned with ABB's offerings and strategy
Identifying, developing, and pursuing new business opportunities within the Johor Bahru region while ensuring effective stakeholder management
Managing sales administration, supporting cash collection, and contributing to project management activities as required
Leveraging local market knowledge to expand customer base and market penetration.

What's in it for you

Be part of a purpose-driven organization making a real impact on global energy efficiency and sustainability through innovative electrification solutions.

Grow your career in a high-performing, collaborative team with access to world-class learning, development, and leadership programs.

Enjoy a flexible hybrid work environment that values work-life balance, inclusion, and a safety-driven culture.

Qualifications for the role:

Diploma or Bachelor's Degree in Electrical Engineering, Electronics, Mechanical Engineering, or related technical field.
5+ years of proven Front-End Sales experiencewithin industrial, electrical, or automation-related products and services.
Experience managing channel partners and direct accounts.
Good interpersonal, communication and negotiation skills, with the ability to build strong relationships, influence stakeholders and deliver effective solutions to customers and partners.
Good relationship/network within Southern region within Building, General Industry, Semincon, Data Center, Factory segment would be an added advantage.
Willingness to travel within Southern Region as required (60-80%).
Good proficiency in English additional language proficiency is valued.

More about us

ELSB and ELSP form part of ABB's Electrification business area, which offers a full range of services and solutions to connect, protect, control, and measure electrical systems for all major industries and residential sectors. Both divisions share a commitment to sustainability, innovation, and customer success.

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Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact

Apply today or visit to learn more about the impact of our solutions across the globe.

Key Account Sales, Smart Building/Smart Power - JB