Company Description

Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

About REFASH

REFASH is a leading omnichannel secondhand fashion brand on a mission to inspire consumers to think secondhand first. Since 2016, we've diverted over 8.5million pieces of clothing from landfills, given 4.2million items a second life, displaced 22.6million kg of COe, and saved 22.3billion litres of water, significantly reducing our environmental footprint. With 25+ stores across Singapore, Malaysia, and Hong Kong, REFASH offers a curated and effortless thrifting experience for all

Job Description

Responsibilities:

Lead campaign strategy and execution across online and offline channels to drive brand visibility, customer acquisition, and boost engagement
Oversee and optimise digital marketing efforts, including managing ad budgets, monitoring ad performance, and optimising campaigns to achieve targeted outcomes
Analyse campaign performance and optimise strategies using data-driven insights
Develop creative briefs, copywriting (for social media posts, ads, and emails), and the monthly content calendar
Drive content creation by working with the marketing team to produce engaging, on-brand content for ads, social platforms, and offline marketing materials
Lead partnerships and collaboration initiatives (i.e., KOLs, UGC creators, and brands) to support acquisition and awareness goals
Provide operational support for Instant Cash Out events and other offline activations by coordinating logistics, managing on-ground activities, and ensuring a seamless customer experience
Support cross-functional teams and contribute to broader business initiatives

Qualifications

Requirements:

Min. 2 years of marketing experience, ideally in retail, e-commerce or consumer-facing brands
Diploma or degree in Marketing, Communications, Business, or a related field
Strong command of the English language, both spoken and written. Mandarin is a plus!
Experience with content strategy, copywriting, and creative development
Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously
Hands-on, resourceful, and able to multitask in a fast-paced retail environment
Comfortable being on camera for content creation and social media
Strong communication and interpersonal skills
Proactive and flexible, with a willingness to roll up your sleeves and tackle tasks as business needs evolve
Familiarity with generative AI tools (e.g., ChatGPT, Claude) to enhance efficiency in copywriting, content ideation, and research.
Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics

Additional Information

Hybrid working arrangement - 3 days office / 2 days home

Working Hour - 10am - 6pm | Monday to Friday

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Senior Marketing Executive