About The Role

The Senior Social Media Specialist is a senior strategic and operational role responsible for driving the performance, growth, and creative excellence of Mindvalley's global social media presence.

This role oversees the execution of content strategies across TikTok, Instagram, YouTube Shorts, LinkedIn, and emerging platforms — managing any social media specialists and collaborating with creators, video editors, and brand teams. A key function of this role is integrating social content with Mindvalley's wider organic strategy, including close collaboration with SEO and content teams to maximize reach, discoverability, and engagement.

This person is both a manager and performance optimizer — comfortable briefing and reviewing scripts, leading cross-functional workflows, and mentoring a high-performing team to produce emotionally resonant, platform-native content.

Key Responsibilities

Strategic Leadership & Channel Management

Own performance, growth, and consistency across all key social media channels.
Set platform-specific content strategies based on data, brand objectives, and trends.
Oversee channel calendars, ensuring content balance across evergreen, campaign, trend, and community content.
Maintain editorial quality and creative alignment with the Mindvalley brand.

Team Leadership

Manage and mentor Social Media Specialists across multiple platforms.
Provide strategic oversight, daily guidance, and feedback loops to ensure consistency and growth.
Foster a high-performing, feedback-driven team culture with creative autonomy and accountability.

Creative Oversight & Editorial Briefing

Brief video editors, designers, and creators with clear, compelling creative direction and strategic context.
Review scripts, captions, thumbnails, and hooks — guiding the team toward emotionally intelligent, high-performance storytelling.
Ensure content adheres to platform best practices while pushing creative boundaries.

Collaboration with SEO & Organic Teams

Partner with SEO and content leads to align social themes with keyword priorities and organic search behavior.
Ensure metadata (titles, descriptions, hashtags) on platforms like YouTube and LinkedIn is optimized for both engagement and discoverability.
Contribute social insights to content ideation, surfacing platform trends and performance signals.

Performance & Optimization

Track KPIs across all channels (engagement, reach, retention, shares, watch time).
Lead regular content reviews and team retrospectives based on platform insights.
Implement structured testing (e.g., hook/thumbnail iterations, A/B copy tests) to optimize reach and retention.

Cross-Functional Collaboration

Work closely with Product Marketing, Brand, Growth, Editorial, and Video teams.
Represent the Social Media team in cross-functional meetings and campaign planning sessions.
Coordinate social support for launches, events, influencer campaigns, and editorial features.

Key Requirements

6+ years in social media or content marketing roles, with 2+ years in people management or senior creative leadership.
Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn — including algorithms, trends, and storytelling nuances.
Experience managing social strategy across multiple channels and scaling output through teams or pods.
Proven success briefing and collaborating with creatives (editors, designers, writers).
Strong understanding of SEO fundamentals, content search behavior, and cross-channel distribution principles.
Adept with content tools like Notion, CapCut, Adobe Suite, and AI-powered platforms (ChatGPT, Trendpop, Opus Clip, etc.).
Analytical and strategic thinker with the ability to interpret data and adjust content plans accordingly.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.