Job Purpose

Accountable for the strategic leadership, revenue growth, and commercial performance of PRIDE's non-fare revenue portfolio, encompassing retail and commercial leasing, events and activation, parking services, telecommunications and digital infrastructure, merchandise, and new business initiatives.

Key Accountabilities

Provide strategic oversight of retail and commercial leasing to ensure optimal tenant mix, high occupancy rates, and commercially sustainable lease structures across stations and transport assets.
Lead the development of events and activation programmes that enhance station vibrancy, passenger engagement, and incremental revenue while maintaining operational and safety standards.
Oversee parking and park-and-ride services, including pricing strategy, demand management, digital payment systems, and third-party operator arrangements.
Lead the technology business portfolio, including telecommunications, fibre, tower, DAS, data infrastructure, and emerging digital services, ensuring commercial viability and regulatory compliance.
Guide the development, branding, distribution, and commercialisation of PRIDE merchandise to strengthen brand equity and ancillary income.
Build, manage, and strengthen strategic relationships with key customers, tenants, telcos, financial institutions, technology partners, event organisers, and other commercial stakeholders.
Lead high-value negotiations with partners and customers to secure favourable commercial terms, long-term agreements, and risk-balanced contractual structures.
Represent PRIDE in strategic discussions with government agencies, regulators, investors, and industry players related to commercial and technology initiatives.
Develop and manage annual budgets and medium-term financial plans for all portfolios, ensuring disciplined cost control and effective allocation of resources.
Ensure all commercial activities comply with applicable laws, regulations, government policies, and internal governance frameworks.
Work closely with Finance, Legal, Operations, and Risk teams to manage commercial risk, contractual exposure, and financial sustainability.
Collaborate closely with Operations, Engineering, Property, Digital, Finance, Legal, and Corporate Strategy teams to ensure successful implementation of commercial initiatives without compromising service reliability or passenger safety.

Qualifications, Skills & Knowledge

Bachelor's degree in Business Administration, Marketing, Finance, Engineering, or an equivalent.
A minimum of 15 years of experience in commercial business development or a related field.
Proven experience in sales and marketing, with a track record of success in driving revenue growth and improving customer satisfaction.
Strong business acumen, with the ability to think and act both strategically and tactically.
Understand marketing automation software to streamline sales and marketing processes, such as lead generation and lead nurturing.

Senior Manager - Retail & Resource Maximization