Key Responsibilities

Lead nationwide retail campaigns, promotional planning, in-store marketing execution, and cross-functional coordination to drive sales, traffic, and ROI.
Enhance customer experience through feedback analysis, market intelligence, service improvements, and customer engagement initiatives.
Oversee CRM and loyalty programs, drive customer retention and database growth, and manage e-commerce and marketplace performance across platforms.
Manage relationships with vendors, partners, and agencies, while leading negotiations, collaborations, and campaign delivery.
Execute events, launches, roadshows, and branding initiatives to strengthen customer engagement and brand visibility.
Leverage AI and automation tools to improve marketing effectiveness, customer engagement, reporting, and operational efficiency.
Lead and develop the marketing team, manage budgets, foster cross-functional collaboration, and build a high-performance marketing culture.

Key Requirements

Bachelor's degree in Marketing, Mass Communication, or related field.
Minimum 5 years of working experience in marketing, with at least 3 years in a managerial or leadership role.
Strong experience in trade marketing, retail marketing, CRM, customer experience, and digital commerce.
Experience in automotive retail, FMCG retail, consumer retail chains, or multi-branch operations is highly preferred.
Strong leadership, communication, negotiation, and stakeholder management skills.
Proven experience managing vendors, agencies, marketing partnerships, and event execution.
ROI oriented and strong commercial acumen with data-driven decision-making capability.
Familiar with AI-enabled marketing tools, CRM automation platforms, analytics dashboards, and digital advertising tools.
Hands-on, proactive, and willing to work closely with operational and frontline teams.
Strong understanding of market trends, customer behavior, and retail business dynamics.
Able to work in a fast-paced and execution-focused environment.

Head of Marketing and Customer Growth