Key Responsibilities

1. Sales & Business Development

Develop and execute sales strategies to achieve revenue, volume, and market share targets for building materials across the retail channel.
Identify and onboard new retail partners, including hardware stores, home improvement centers, and specialty building material outlets.
Negotiate trading terms, listing fees, shelf space, and promotional placements with key retailers.
Manage channel P&L, ensuring optimal trade spend and return on investment.

2. Key Account Management

Build and maintain strong relationships with key decision-makers such as retail buyers, category managers, and store owners.
Conduct regular business reviews with major retail accounts (e.g., Mr. DIY, HomePro, Ace Hardware, hardware cooperatives) to align on sales targets, inventory levels, and marketing initiatives.
Ensure timely resolution of operational issues including stock availability, delivery, and merchandising.

3. Trade Marketing & Merchandising

Collaborate with the trade marketing team to execute in-store activations, product displays, and promotional campaigns tailored to the hardware retail environment.
Ensure compliance with brand standards, planogram execution, and optimal shelf visibility across all retail touchpoints.
Provide product training to retail sales staff to enhance product knowledge and improve sell-through.

4. Market Intelligence & Reporting

Monitor competitor activities, market trends, and pricing strategies within the building materials sector.
Analyze sales data and prepare regular reports on channel performance, inventory turnover, and customer feedback.
Forecast accurately to support supply chain and inventory planning.

Requirements

Experience & Education

Minimum 3–5 years of sales experience in the building materials, hardware, construction, or home improvement industry.
Proven track record in retail channel management, preferably handling hardware stores or home improvement chains.
Bachelor's Degree in Business, Marketing, or a related field (diploma holders with relevant experience may be considered).

Skills & Competencies

Strong negotiation and relationship-building skills.
Familiarity with the Malaysian hardware retail landscape, including key players and regional hardware chains.
Ability to work independently and manage a field-based role with frequent travel across Klang Valley and potentially nationwide.
Proficient in MS Office (Excel, PowerPoint) and comfortable with sales reporting and analysis.
Excellent communication skills in English and Bahasa Malaysia; Mandarin is an advantage for engaging with traditional hardware stores and certain retail chains.

Personal Attributes

Retail Channel Sales Executive - Johor Bahru

Sr Sales executive