ROAS, LTV, attribution metrics, cpi, CAC, TikTok marketing, TOMA, CPM, growth marketing

Tableau, Sql, Excel, Signal optimization, MMPs, SKAN, Incrementality testing, Bidding, AppsFlyer, Adjust, Mixpanel, Google Ads, Account structure, App campaigns, Audience architecture, Meta Ads, LTV analysis

Firebase, Google Analytics, ASO App Store Optimization, Meta Ads, programmatic advertising, Amplitude, Appsflyer, app attribution and tracking tools, Branch, Mixpanel, Affiliate Marketing, Google UAC