Driving Business Growth

Deliver retail revenue & order targets aligned with Malaysia's business plan
Execute channel strategies across Traditional Retail, Modern Trade, Distributors, and E-commerce
Expand and strengthen our retail presence across Malaysia, ensuring comprehensive geographical coverage and maximizing product availability at all key customer touchpoints
Identify and unlock new growth opportunities, including customer acquisition, retention, and reactivation
Strengthen distribution coverage and improve product availability across all touchpoints

Managing Channels & Key Customers

Lead engagement with key retail accounts, distributors, and e-commerce platforms
Drive joint business planning and execution with key partners
Ensure strong in-store execution, trade activation, and digital visibility
Continuously review performance and identify improvement opportunities

Leading and Developing the Team

Lead, coach, and develop the retail sales team to drive performance and engagement
Set clear KPIs and accountability standards
Foster a collaborative, performance-driven culture aligned with ASSA ABLOY values
Support succession planning and talent development within the organization

Working Cross-Functionally

Collaborate with Product Marketing, Supply Chain, and Finance teams to ensure alignment on:

Product launches and assortment
Pricing and margin (CM%)
Demand planning and stock availability

Contribute to broader Malaysia and regional strategic initiatives

Driving Performance & Discipline

Use data and insights to monitor performance, identify gaps, and take corrective actions
Ensure compliance with ASSA ABLOY processes, policies, and governance standards
Drive operational excellence in sales planning and execution

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

Head of Retail Sales