Job Description:

Brand Strategy & Management
. Define, refine, and execute the overall brand strategy, voice, and visual identity.

. Ensure brand consistency across all marketing channels and customer touchpoints.

. Lead brand campaigns, product launches, and key initiatives to strengthen brand equity.

. Oversee creative development, content direction, and brand guidelines.

Public Relations & Communications
. Develop and manage the PR strategy, including media relations, press outreach, crisis communication, and corporate messaging.

. Build strong relationships with media, industry partners, influencers, and key stakeholders.

. Prepare spokespersons for interviews, media events, and public appearances.

. Manage PR agencies and ensure alignment with brand and business goals.

Social Media & Community Management

. Oversee social media strategy, content planning, and platform growth across major channels

. Lead community engagement initiatives to build loyalty, trust, and active participation.

. Monitor online conversations, sentiment, and trends to inform strategy and react in real time.

. Ensure social media communications reflect brand voice and drive measurable outcomes.

Leadership & Cross-Functional Collaboration
. Manage and mentor a team across brand, PR, content, and social/community functions.
. Collaborate with Marketing, Product, Operations, and Leadership teams to support business objectives.
. Oversee budgets, agency relationships, and performance dashboards.

Analytics & Performance
. Set KPIs for brand, PR, and social media initiatives.
. Track, analyze, and report on campaign performance, brand metrics, media coverage, and community insights. . Continuously optimize strategies based on data and evolving industry trends.

Requirements:

. Bachelor's degree in Marketing, Communications, PR, Business, or related field.
. Strong strategic thinking, storytelling, and communication skills.
. Proven success in managing brand campaigns, PR crises, and large-scale social media ecosystems.
. Experience working with agencies, influencers, and media partners.
. Creative mindset with strong understanding of trends and digital culture.
. Ability to work in a fast-paced, dynamic environment with cross-functional teams.

Branding and Communication Lead - Marketing, Marketplace