PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville's foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz's halal expertise to expand into growing markets in Asia and the Middle East.

At PrimaBaguz, we believe our people are the core of everything we do. We create an environment where our members can learn and grow using our business as a platform to develop talent.

Position Overview

The role is responsible for managing and growing business with key Quick Service Restaurant (QSR) customers. This role focuses on account management, business development, and execution of channel strategies to deliver sales, revenue, and profitability targets. The Manager will also support the development of new products and solutions tailored to QSR partners through close collaboration with cross-functional teams.

Responsibilities

Account & Customer Management

Manage day-to-day relationships with assigned QSR customers.
Develop and execute joint business plans (JBP) with QSR partners.
Provide innovation and insights to QSR partners.
Negotiate pricing, contracts, and promotional deals.
Drive implementation of new product launches and menu innovations.
Ensure timely resolution of customer issues and service excellence.

Business Development

Identify and pursue new opportunities within the QSR channel.
Work with Marketing and R&D to develop customized solutions for QSR customers.
Track market trends, competitor activities, and customer insights to recommend actions.

Sales & Performance Management

Deliver sales, revenue, and margin targets for assigned accounts.
Manage trade spend effectively to maximize ROI.
Provide accurate sales forecasts and performance reporting.

Cross-Functional Collaboration

Work closely with Marketing, Supply Chain, and R&D to meet customer needs.
Partner with Operations to ensure seamless execution of supply and delivery.

Education

Bachelor's Degree in Business, Marketing, or related field.

Experience

6–8 years of sales or account management experience in FMCG or food industry, with at least 3 years in QSR channel.
Proven success in building partnerships with major QSR customers.

Skills

Key Account Management (QSR focus)
Strong customer management and negotiation skills
Analytical & Reporting Skills
Strong communication and presentation skills

Other Requirements

Willingness to travel and work flexible hours.

Benefits And Compensation

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

PrimaBaguz is committed to a respectful, diverse and inclusive workplace where equal opportunity is fostered throughout the organization. We do not discriminate and practice merit-based hiring practices, evaluating each candidate based on their skills, experience and fit for the role.

Assistant Business Manager - QSR Commercial Channel (PrimaBaguz)