Job Responsibilities

Develop and execute the overall Marketing & Sales strategy aligned with the company's business objectives, growth plans, revenue targets and market positioning.
Lead project go-to-market and launch strategies, ensuring timely execution of the Master Implementation Plan, non-financial KPIs and key launch milestones.
Drive market intelligence and product strategy through market research, competitive analysis and customer insights, recommending product mix, positioning and pricing strategies for new land banks.
Drive sales performance and channel strategy by setting sales targets, developing sales strategies and strengthening relationships with real estate agents and other strategic partners.
Build a high-performing Marketing & Sales organisation through strategic talent acquisition, capability development, performance management and effective incentive and commission structures.
Lead integrated marketing and brand initiatives across digital, social media, events, print and other channels, while managing budgets and measuring campaign effectiveness and ROI.
Provide strategic leadership and stakeholder management by fostering cross-functional collaboration, engaging relevant authorities and external stakeholders, and ensuring effective execution of Marketing & Sales strategies.

Job Requirement

Possess a Bachelor's Degree in Marketing, Business Administration, Real Estate, Property Development, or a related field.
Minimum 10 years of relevant experience in Marketing & Sales, with at least 5 years in a senior management role.
Proven track record in developing and executing successful sales, marketing, and project launch strategies within the property development industry.
Strong understanding of market research, product positioning, pricing strategies, and sales channel management.
Strong leadership, stakeholder management, and team development capabilities.
Excellent analytical, communication, negotiation, and interpersonal skills.
Proficient in Microsoft Office applications and marketing-related tools.
Knowledge of relevant regulatory requirements and good environmental practices.

Assistant General Manager, Marketing & Sales