Primary Job Function

The Marketing Director, Malaysia & Singapore Cluster, is a senior leadership role accountable for leading a unified marketing organization across both markets to drive growth, strengthen brand leadership, accelerate digital transformation, realize cluster synergies, and enhance organizational effectiveness through integrated marketing strategies, operational excellence, and talent development.

ANI Pacific Asia established a Malaysia and Singapore (MY/SG) organizational cluster to accelerate regional growth, strengthen operational excellence, and improve organizational effectiveness. The design brings the two markets under shared leadership and reflects internal and external benchmarking indicating that a cluster approach can enable greater synergy and efficiency. Malaysia and Singapore have complementary strengths in market access, talent capabilities, and operational maturity. The proposed cluster is intended to capture these strengths through closer integration rather than operating the two markets as fully separate organizations. The Marketing Director will lead the integrated marketing agenda across both markets and support the successful implementation of the cluster operating model

As a direct report to the cluster General Manager, this role will :

Accelerate revenue growth and improve profitability through marketing-led initiatives.
Strengthen brand equity and consumer engagement across Malaysia and Singapore.
Future-proof the business by embedding digital and data-driven marketing capabilities.
Lead the cluster's marketing agenda, champion digital innovation, and orchestrate integrated campaigns that position the business for long-term success.
Act as a strategic advisor to the cluster leadership team and a catalyst for change, ensuring marketing becomes a core engine for business turnaround.
Leads the development and execution of integrated marketing strategies that drive brand growth, market share, and profitability across both countries.
Ensures strategic alignment between cluster objectives and local market needs, spearheads digital transformation, and optimizes marketing investments for maximum ROI.

Main Responsibilities

Cluster Marketing Strategy and Growth
Develop and execute a unified Malaysia and Singapore marketing strategy aligned with affiliate, cluster, and Pacific Asia priorities.
Drive sustainable revenue growth, market share expansion, and profitability across the cluster.
Translate consumer, customer, and market insights into growth opportunities and strategic business plans.
Lead portfolio, brand, and category strategies to maximize business performance across both markets.
Cluster Integration and Organizational Effectiveness
Lead the integration of marketing activities across Malaysia and Singapore to realize the benefits of the MY/SG cluster model.
Harmonize marketing processes, governance, planning cycles, and ways of working across both affiliates.
Drive collaboration and resource sharing to maximize synergies, improve speed to market, and enhance operational effectiveness.
Establish a consistent marketing operating model while addressing local market requirements.
Brand and Consumer Leadership
Build and strengthen brand equity across the portfolio.
Ensure consumer-centric strategies through deep understanding of customer and consumer needs.
Lead integrated marketing campaigns and customer engagement initiatives across all channels.
Champion innovation and strengthen the organization's capability to anticipate changing consumer behaviors
Digital Transformation and Commercial Excellence
Accelerate digital marketing, e-commerce, CRM, data analytics, and performance marketing capabilities.
Leverage data and insights to improve marketing effectiveness and decision-making.
Partner with Commercial Excellence and Sales teams to optimize customer engagement and route-to-market strategies.
Identify and implement innovative marketing solutions that support business growth
Financial and Performance Management
Own the cluster marketing budget and investment strategy.
Ensure efficient allocation of resources and optimization of marketing ROI.
Monitor marketing performance through KPIs, dashboards, and business reviews.
Deliver productivity improvements and cost efficiencies through cluster synergies.
Cross-Functional Leadership
Partner closely with Sales, Commercial Excellence, Supply Chain, Finance, Medical, and other functions to drive integrated business planning.
Serve as a strategic advisor to the General Manager and cluster leadership team.
Represent the MY/SG cluster in regional and global marketing forums.
Influence strategic decision-making through data, insights, and business recommendations
Talent and Capability Development
Build and lead a high-performing cluster marketing organization.
Develop future-ready marketing capabilities in digital, analytics, brand management, and innovation.
Coach and develop marketing talent across Malaysia and Singapore.
Foster a culture of collaboration, accountability, continuous improvement, and innovation.
Change Leadership
Act as a key leader in implementing the Malaysia and Singapore cluster organization design.
Drive change management initiatives that support organizational effectiveness and business transformation.
Ensure successful adoption of new structures, processes, and ways of working.
Embed a cluster mindset focused on shared success and enterprise leadership

Leadership And Core Job Competencies Required

Leadership Competencies :

Strategic Thinking & Business Acumen. Connects market insights to long‑term cluster strategy; balances growth with profitability; prioritizes high‑impact bets.
Enterprise Leadership. Thinks beyond country silos; optimizes for cluster outcomes; aligns stakeholders (GM, Country Manager SG, Sales, COMEX, Supply Chain, etc.).
Change Leadership & Turnaround Execution. Diagnoses root causes of underperformance; sequences quick wins and structural fixes; sustains momentum.
People Leadership & Talent Development. Builds high‑performing, diverse teams; coaches for digital/performance marketing skills; creates succession plans.
Stakeholder Influence & Communication. Frames decisions with data and narrative; manages upward (GM) and lateral (Country Manager SG) expectations; negotiates trade‑offs.
Customer & Consumer Centricity. Embeds consumer insight into strategy; measures NPS/brand health; champions experience across touchpoints.

Core Job Competencies

Brand Strategy & Portfolio Management. Category segmentation, positioning, architecture, pricing/mix optimization, lifecycle management.
Integrated Marketing Communications (IMC). Insight to brief, creative development, content strategy, channel planning, measurement.
Digital & Performance Marketing. Paid media (search, social, programmatic), CRM/marketing automation, conversion rate optimization, SEO/ASO, e‑commerce.
Market & Consumer Insights. Quantitative/qualitative research, competitor tracking, demand forecasting with commercial teams.
Commercial Collaboration (Sales/COMEX). Joint business planning, collaboration with trade marketing, channel strategy, pricing/promotion effectiveness.
Budgeting, ROI & Performance Management. Zero‑based budgeting, financial modeling, KPI dashboarding, variance analysis, continuous optimization.
Innovation & New Proposition Development. Opportunity sizing, concept testing, business casing, launch excellence, post‑launch review.