Marketing Support Manager

SME Marketing Solutions Pte Ltd

Role purpose

The Marketing Support Manager coordinates marketing campaigns and training programmes while serving as a co-trainer. The role supports SME owners and staff as they learn to use TikTok, generative AI tools such as Seedance, and MiniChat X for content creation, customer engagement, and marketing automation.

Key responsibilities

Training and learner support

Co-train alongside lead trainers in TikTok, generative AI, Seedance, and MiniChat X workshops.
Demonstrate tools, guide hands-on exercises, and help learners complete practical tasks during class.
Explain concepts in clear, practical terms suited to SME owners and their teams.
Help learners troubleshoot account setup, content creation, campaign workflows, and platform use.
Follow up after training to answer questions and help learners apply what they have learned.
Prepare and update training slides, exercises, guides, demo accounts, and FAQs with the lead trainers.

Marketing and campaign support

Coordinate campaigns for courses, workshops, events, and MiniChat X.
Prepare and review social posts, email newsletters, WhatsApp invitations, landing-page content, and promotional materials.
Maintain the marketing calendar and check that campaign information is accurate before publication.
Monitor enquiries, registrations, and campaign results, and coordinate timely follow-up with the sales team.

MiniChat X onboarding and customer support

Guide SME customers through MiniChat X onboarding and basic setup.
Teach customers how to use relevant features, including CRM, AI Agent, appointment booking, messaging, and automation workflows.
Gather user feedback and recurring questions to improve training materials and customer support.

Programme and team coordination

Work with trainers, partners, venues, and internal teams to prepare and deliver training sessions.
Coordinate learner communications, attendance, materials, feedback, and post-course follow-up.
Assign and review marketing support tasks to keep campaigns and programmes on schedule.
Report on campaign performance, learner feedback, and common support issues.

Requirements

Experience in digital marketing, training support, customer education, or a related role.
Confidence speaking to groups and guiding learners through hands-on exercises.
Practical knowledge of TikTok marketing and content creation.
Familiarity with generative AI tools and a willingness to stay current with Seedance and similar platforms.
Ability to learn MiniChat X thoroughly and demonstrate its features to SME users.
Strong communication, organisation, and problem-solving skills.
Training or facilitation experience, including ACLP, is an advantage.

Measures of success

Learners can complete practical exercises and apply the tools in their businesses.
Training sessions and marketing campaigns are delivered on schedule.
Customers receive clear onboarding and timely support.
Learner feedback, customer questions, and campaign results lead to useful improvements.

Reports to: Management / Head of Marketing
Location: Singapore