Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Role Purpose

Lead and drive the organisation's social, digital, web and performance marketing strategy.
Build a cohesive, data-driven, customer-centric digital ecosystem that strengthens brand relevance and accelerates demand generation.
Translate business objectives into high‑impact digital execution across owned, earned and paid channels.

Organisation Context

Operates within the Digital, Brand & Communications function and aligned under the Centre of Excellence (COE) model.
Works closely with Brand Creative Lead and Corporate Communications Lead to ensure alignment with brand direction and narrative.
Accountable for performance outcomes across awareness, engagement, acquisition and conversion.

Key Accountabilities:-

Digital & Social Strategy Leadership

Develop and execute integrated social, digital, web and performance strategies aligned to business and brand goals.

Social Media & Content Ecosystem

Oversee social strategy, content planning, publishing, and community engagement to drive trust and advocacy.

Web, SEO & Owned Digital Channels

Manage website, SEO/SEM, content experience and optimise overall channel performance.

Performance & Growth Marketing

Lead paid media performance marketing to maximise ROI, improve funnel efficiency, and deliver measurable outcomes.

Data, Analytics & Optimization

Embed data-driven decision-making and continuous optimisation across digital campaigns.

Cross‑Functional & COE Collaboration

Align digital initiatives to brand direction and partner with Product, Acquisition, IT, Customer and other teams for cohesive execution.

Leadership & Capability Building

Lead and develop the Social & Digital team, strengthening digital capability and accountability.

Innovation & Future Readiness

Identify emerging tools, platforms and trends to keep the brand competitive and future‑ready.

Qualifications & Experience

Bachelor's degree in Marketing, Communications, Business or related field.
5–8 years experience in social, digital, web and performance marketing roles.
Strong expertise in social media, web management, SEO/SEM, paid media and lead generation.
Proven experience with agencies, budgets, and multi‑channel campaigns.
Strong analytical skills and ability to translate insights into strategy and action.
Strong stakeholder management and communication skills (English & Bahasa Malaysia).
Familiarity with Shariah Guidelines.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

PBTB | Senior Manager, Digital & Performance Marketing