Purpose of Job

Lead the planning, execution, and optimization of the Group's digital marketing strategy across relevant channels and markets.
Drive measurable brand visibility, audience engagement, lead generation, and revenue growth through effective digital marketing initiatives.
Work closely with the Digital Marketing team and cross-functional stakeholders to develop and implement targeted campaigns that support business and commercial objectives.
Strengthen the Group's digital presence by applying data-driven insights, market trends, and best practices to improve campaign effectiveness and customer engagement.

Responsibilities

Take ownership of the Group's digital marketing strategy and support its execution across multiple business units, campaigns, and markets.
Plan, develop, and implement digital marketing campaigns that drive measurable engagement, lead generation, and revenue growth.
Utilize a broad mix of digital marketing tactics, including content marketing, SEM, digital campaigns, webinars, email marketing, and other relevant online channels.
Work closely with internal stakeholders to support marketing activities and provide recommendations to improve campaign effectiveness and audience reach.
Establish and maintain positive working relationships with stakeholders across healthcare, supply chain, commercial, operations, and corporate functions.
Develop targeted digital marketing programs that help commercial teams move prospects and customers from awareness to demand, lead, and sales opportunity stages.
Align with country and group-level teams to organize and execute campaigns that support shared business objectives and local market needs.
Monitor, analyze, and report on campaign and program performance through dashboards, performance tracking, and data-driven insights.
Consistently test, iterate, and optimize digital marketing initiatives to improve results and guide future campaign development.
Propose suitable enhancements to strengthen and optimize the Group's digital presence, content performance, and online visibility.
Ensure digital content across relevant channels remains current, consistent, accurate, and aligned with brand and business requirements.
Build and maintain knowledge resources to educate stakeholders on available digital marketing support, processes, and best practices.
Stay current with digital marketing trends, tools, technologies, and platform developments to ensure the organization remains relevant and competitive.
Collaborate with external vendors, agencies, and partners where required to support campaign execution and delivery outcomes.
Undertake additional ad-hoc responsibilities, projects, or assignments as directed by the immediate superior or management to support evolving business needs, operational priorities, and organizational requirements.

Requirements

Bachelor's degree in Marketing, eCommerce, Business Administration, Communications, or a related discipline is preferred.
Minimum 5 years of relevant experience in digital marketing or a similar role.
Proven track record of launching and managing successful digital marketing campaigns with measurable KPIs.
Experience in content marketing, SEM, stakeholder engagement, and campaign optimization at both strategic and tactical levels is preferred.
Experience in healthcare, supply chain, commercial, or other structured regional or multinational business environments is an added advantage.

Technical Competencies

Proven experience in planning and executing digital marketing strategies and campaigns with measurable performance outcomes.
Strong knowledge of content marketing, search engine marketing (SEM), digital campaign planning, lead generation, and online engagement strategies.
Ability to translate customer insights, market trends, and business priorities into targeted marketing activities that deliver tangible results.
Strong analytical capability with experience interpreting quantitative and qualitative data to improve campaign performance and support decision-making.
Experience building dashboards, tracking key performance indicators, and reporting on digital marketing program effectiveness.
Good understanding of digital platforms, campaign optimization techniques, audience segmentation, and conversion-focused marketing approaches.
Strong written communication and content coordination skills for internal and external stakeholder engagement.
Proficiency in Microsoft Office 365, particularly PowerPoint and Excel, for reporting, presentation, and campaign coordination purposes.
Experience working with cross-functional teams in a matrix organization and coordinating multiple initiatives within strict timelines.
Familiarity with digital marketing tools, campaign tracking platforms, and evolving digital technologies is an added advantage.

Behavioral Competencies

Strong ownership mindset and ability to work proactively and independently with minimal supervision.
Results-oriented, commercially aware, and committed to delivering measurable outcomes.
Highly organized and detail-oriented, with the ability to manage multiple priorities and deadlines effectively.
Strong analytical thinking, problem-solving ability, and confidence in making recommendations based on performance insights.
Effective interpersonal and communication skills, with the ability to influence internal and external stakeholders.
Collaborative team player with a positive, can-do attitude and strong stakeholder service orientation.
Demonstrates urgency, adaptability, professionalism, and willingness to explore new ideas, trends, and technologies.
Able to work well under pressure while maintaining quality, responsiveness, and execution discipline.

Digital - Marketing - Senior Specialist