Bring Brands to Life. Create Meaningful Connections.

At QL, we believe great brands are built through meaningful experiences and authentic engagement. We're looking for a passionate and driven Assistant Brand Activation Manager to lead high-impact activation initiatives that bring our brands closer to consumers and communities.

From roadshows and exhibitions to consumer engagement programmes, outreach initiatives and experiential events, you will play a key role in creating memorable brand experiences that drive awareness, engagement and product trial.

Snapshot of the Role

As the Assistant Brand Activation Manager, you will be responsible for planning and executing brand activation initiatives for QL Eggs, ensuring that every programme delivers impactful consumer experiences while supporting business objectives.

What You'll Be Driven To Do

Create memorable brand experiences through roadshows, exhibitions, events, outreach programmes and consumer engagement initiatives.
Develop and execute activation strategies that strengthen brand awareness, drive engagement and encourage product trial.
Lead end-to-end project delivery, including planning, budgeting, logistics, vendor management and on-ground execution.
Build and maintain strong partnerships with agencies, event organisers, institutions, community organisations and other external stakeholders.
Manage promotional materials, activation assets and programme budgets to maximise impact and efficiency.
Monitor and evaluate programme performance through participation, engagement and activation effectiveness metrics.
Capture consumer insights and activation learnings to enhance future campaigns and improve programme outcomes.
Stay up to date with market trends and identify innovative opportunities to engage consumers through meaningful experiences.
Support other brand-building and marketing initiatives as required.

What You'll Need to Succeed

Bachelor's Degree in Marketing, Business Administration, Mass Communication, Event Management or a related discipline.
Minimum 5 years of experience in brand activation, experiential marketing, trade marketing, consumer marketing, community engagement or event management.
Proven experience managing consumer-facing activation programmes, events or engagement initiatives from planning through execution.
Experience in FMCG, food and beverage, retail or agency environments will be an added advantage.
Strong project management, stakeholder engagement and organisational skills.
Excellent communication and interpersonal skills, with the ability to manage multiple stakeholders effectively.
Experience managing agencies, vendors, budgets and operational execution.
Results-oriented with strong analytical and problem-solving capabilities.
Proficiency in Microsoft Office.
Willingness to travel and work weekends when required.

Why Join Us

At QL, you'll have the opportunity to lead visible, high-impact activation programmes that connect our brands with consumers in meaningful ways.

You'll work with passionate teams, collaborate with diverse partners and take ownership of initiatives that make a real difference in the marketplace. If you're excited about creating engaging brand experiences and bringing ideas to life through execution excellence, we invite you to join us on our growth journey.