BMW Group Malaysia

At the BMW Group, everything starts with passion. It transforms a profession into a vocation and drives us to continuously reinvent mobility while strengthening the BMW brand across all customer touchpoints.

We are currently looking for a Marketing Communications Manager to oversee brand communications, marketing strategy execution and dealer retail marketing activities for BMW Malaysia.

Your responsibilities include:

Marketing Communications

Responsible for the development and steering of BMW brand strategies and brand communications across all marketing touchpoints including ATL, digital, social media, retail, events and partnerships.
End‑to‑end marketing steering of BMW core product portfolios, ensuring delivery against agreed KPIs, budgets and timelines.
Support and execute communications deliverables for new model launches and always‑on initiatives.
Review and steer creative concepts, media strategies, influencer proposals and content outputs to ensure brand and business alignment.
Ensure close collaboration with media and creative agencies as well as internal stakeholders locally and within BMW regional and central functions.

Retail Marketing

Act as brand gatekeeper for the BMW Dealer Network, ensuring full compliance with brand CI and guidelines.
Oversee and support dealer marketing activities, branding and campaign execution.
Act as key contact representing BMW to steer dealer marketers.
Lead dealer communications, retail enablement initiatives and tactical campaign rollouts in alignment with BMW direction.

Your profile:

Bachelor's Degree in Marketing, Communications, Business Studies or equivalent.
Minimum 8 years experience in marketing strategy, marketing communications and/or project management.
Experience managing creative, media or digital agencies.
Strong understanding of automotive and/or luxury retail markets and dealer structures.
Solid knowledge of integrated marketing communications, strategic planning and performance management.
Strong analytical, organisational and stakeholder‑management skills.
High level of independence, ownership and attention to detail, with the ability to deliver in a fast‑paced environment.

What we offer:

Attractive remuneration package
Flexible working practices
Continuous learning and career development opportunities
Health and wellbeing initiatives
A dynamic, inclusive and sustainable working environment

If you are passionate about brand building and ready to shape the future of BMW communications in Malaysia, we look forward to receiving your application.

At the BMW Group, diversity and inclusion are fundamental values. Recruiting decisions are based on personality, experience and skills, ensuring equal opportunities for all.

Apply now and drive your future with us.