About the Role

This is a lead role to drive the commercial finance function within a renowned FMCG brand. The commercial finance Senior Manager will be the strategic finance business adviser to build profitable growth, shape commercial strategies and provide actionable financial insights to stakeholders.

Responsibilities

Lead annual strategic planning, long-term operational forecasting and capital allocation.
Partner with commercial teams on pricing, promotions, trade spending and key business decisions through financial analysis.
Lead ROI analysis for Customer Business Plans and ensure investments support brand and business objectives.
Participate in Joint Business Planning sessions as the primary finance advisor.
Modernize finance processes, structures and systems to improve agility and scalability.
Lead and develop the finance team while promoting cross-functional collaboration and financial competency.
Drive the accuracy and timeliness of budgets, rolling estimates and overall business P&L.
Develop and monitor financial KPIs to ensure margin and pricing targets are achieved and identify commercial risks and opportunities.
Provide financial input into planning and monthly business meetings to support financial health and profitable growth.
Analyze FMCG market dynamics, competitor strategies, pricing, merchandising and retail activities.
Translate complex financial and external market data into clear, actionable insights for management and commercial teams.
Build strong collaboration between Finance and Customer Development teams and maintain regular engagement with retailers and regional stakeholders.

Requirements:

At least 3 cycles of budget planning, forecast, monitoring and annual plans within the same company
Strong involvement working closely with sales, marketing and trade teams
Bachelor's degree in Accounting or Finance, with CPA or MBA preferred.
Minimum 10 years of relevant accounting or finance experience, with clear commercial finance experience in FMCG, consumer goods or retail
Strong understanding of commercial finance, including pricing, margins, promotions, trade investment and ROI analysis.
Excellent spoken and written English with strong computer literacy.
Strong leadership skills with the confidence to challenge commercial teams and raise potential risks.
Strategic thinker with a strong focus on results.
Strong planning, organization and change management capabilities.
Proven ability to train, mentor and motivate teams.
Strong negotiation, influencing, presentation and stakeholder management skills.
Effective time management with the ability to manage multiple projects simultaneously.
Self-driven, disciplined, proactive and results-oriented.

Required Skills

FMCG industry
Proven track record in commercial finance and handling commercial teams
Ability to speak in Mandarin

Senior Commercial Finance Manager